Armand Van Helden, Riva Starr & Sharlene Hector Unveil Sun-Kissed Video For Single ‘Step It Up’
Directed by Sammy Rawal, the feelgood official video for ‘Step It Up’ tells the tale of roller skater Livvy, who multiplies into hundreds of identical clones as she skates blissfully amidst aqua blue skies. The track’s vocalist Sharlene Hector also makes an appearance, singing along to her soaring vocals.
‘Step It Up’ has received strong radio support since its release, with BBC Radio 1 tastemaker Annie Mac initially premiering it as her ‘Hottest Record’. It has since been supported by fellow Radio 1 DJs Pete Tong, Danny Howard and Arielle Free, as well as Capital Weekender’s MistaJam amongst others. Riva Starr also dropped a ‘VIP Warehouse Mix’ of the track earlier this month.
With a career spanning three decades, Armand Van Helden is one of house music’s most recognisable figures, receiving Grammy nominations and topping the UK Singles charts on no fewer than four occasions. 2020 has seen him boldly return to the spotlight. In March, his single ‘Give Me Your Loving’ was playlisted by BBC Radio 1, he then collaborated with Solardo and Herve on club smash ‘Power Of Bass’ and recorded a 30 minute mini-mix on BBC Radio 1 as part of their ‘Big Weekend’ coverage in Ibiza.
Full of bright, blissful visuals, the official video for ‘Step It Up’ perfectly matches the vibe of the track.