I’MMORTAL returns with incredible video for her brand new single ‘Floor Siren’
New York and London-based Dance Pop powerhouse, visual artist, producer, and creative director I’MMORTAL is back with another bewitching music video to accompany her latest track ‘Floor Siren’, which dropped on January 23rd, 2026 via IMMORTALITY. The ethereal video premiered on acclaimed tastemaker Electronic Groove. I’MMORTAL launched herself into the digital sphere in August 2023 with the release of her debut tech-house single, ‘Versace Spaceship’, and has since released a successful string of singles that have amassed over half a million streams on Spotify alone and been praised by tastemaker publications such as DJ Mag Spain, YourEDM, CLASH Magazine, NOTION, KALTBLUT Magazine, EARMILK, METAL Magazine, and Wonderland Magazine. Additionally, her eerie single ‘KILLED U IN A DREAM’ has been remixed by both biskuwi and Droid Bishop, while her glitchy track ‘Uncanny Valley’ received a darksynth rework from Das Mörtal, which received support from the esteemed NPR Music.
Hailing from California, I’MMORTAL spent her childhood and teenage years playing violin in orchestras, unknowingly developing composition skills crucial for her current music production. With a theater background, she discovered her love for singing during high school musicals. Despite a fondness for classical music, she’s an avid listener of EDM, drawn to its gritty basslines and synthetic production. I’MMORTAL’s audio-visual synesthesia makes fusing otherworldly visuals to her imaginative beats only come naturally to her. Her campy visual work often encompasses themes of death and rebirth, the natural world versus artificial constructs, femininity, and her AAPI identity. With a sound influenced by Sevdaliza, Britney Spears, Lady Gaga, Lana Del Rey, Bjork and SOPHIE (to name but a few, I’MMORTAL’s sound is sure to ensnare fans of the aforementioned avant-pop luminaries as well those of grittier dance-pop contemporaries such as Cobrah, Coucou Chloe, and Shygirl.
‘Floor Siren’ is a jolt of rave-ready energy following the slow-burn, eerie glitchiness of her previous few singles. Restless acid elements circle a high-BPM four-on-the floor as I’MMORTAL chants softly and seductively, conjuring an anthem for feminine sensuality that is liberating, invigorating, and empowering. The accompanying video, directed by Kaiuna O, a multi-medium artist whose mastery of movement breathes life into every frame. Their choreography sees I’MMORTAL intertwine pole and floorwork dance with visions of grime and club grit. This evocative piece captures the shadowed, grotesque depths of I’MMORTAL’s artistry while gracefully unveiling a fresh, feminine dimension.
