ADE Playground: From Day To Night at ADE

The 18th Amsterdam Dance Event (ADE) will feature significant expansion of daytime program ADE Playground. ADE Playground transforms Amsterdam into the biggest pop-up store on the planet and offers a platform for studio sessions, hardware workshops, movie screenings, art exhibitions, in-store performances by top record labels and more exclusive events related to dance music. DJs and artists turn the centre of the city of Amsterdam into a veritable playground for electronic music fans, offering once-in-a-lifetime experiences, and the chance to get up close and personal with top performers in unusual venues.

This year’s ADE Playground has more panels, technology partners, exhibitions, locations, workshops and showcases then ever before. There has never been a better opportunity for man to engage, learn and liaise with like-minded individuals. The ADE Card that grants access to the entire Playground program is available for only 10 euros. Highlights of the 2013 ADE Playground program include:

ADE MusicTalks

Get up close to your favorite DJs and artists at ADE MusicTalks. These new Q&A sessions with leading DJs and artists take place at Konings & Keune.  The sessions will give music fans the chance to chat and engage with artists in live Q&A’s as DJ’s share their experience, passion and music! First confirmed speakers are Joris Voorn (NL), Chuckie (NL), Headhunterz (NL) and DJ Black Coffee (SA). More announced soon.

Melkweg Cinema

In the heart of the city Melkweg will be playing host to a selection of new musical documentaries and films as part of the ADE Playground program: Ruud Pelgrum’s ‘In Extase’ (In Ecstasy), a deep insightful look into how producers control the crowd and induce trance-like sensations, Farid Slimani’s ‘Back in the House’, a film that will take you back, way back, to a time when house music ruled New York City with one-off interviews featuring legends Francois K, Danny Tenaglia, Joe Claussell and many more. And finally, to get your bpm really racing ‘Old School Renegades’, a film that highlights the development of the rave scene in the early ‘90s, featuring Joey Beltram, SL2, 808 State, Lenny Dee. Find out more.

Native, Ableton and Pioneer showcase at ADE Playground

Calling all gearheads and software junkies: this years ADE’s Playground brings you some of the most prestigious names in music technology including Native Instruments, Ableton and Pioneer. At ADE Playground you’ll be able to see all the latest gear and developments from the world’s biggest producers in music hardware and software, showcased by the tech company’s leading specialists. Drop in during the day and you might even get the chance to see one of your favourite ADE performing DJs flaunt their talent on their respective appliances, offering a unique insight into how the big names are cutting it nowadays. So whether you’re the budding, young, bedroom-producer, DJ type or you have an extensive career in delivering to your audience, this is a once in a year opportunity to meet the team behind everyone’s favourite machines, whilst giving you a hands-on opportunity to sample some of the best gear available. Find out more.

Kompakt goes all out

Cologne based label Kompakt will celebrate their 20 year anniversary with a series of events throughout the conference. Directly in the middle of Amsterdam’s Red Light District at the Oz. Project Space, you’ll be able to find the team behind Germany’s leading electronic imprint behind the counter at their very own pop-up store. Having taken the project all across Europe, the label has teamed up with Electronic Beats to provide a face-to-face front where you can meet the label’s key founders, purchase exclusive content and watch intimate, in-store performances. Find out more.

The initial ADE Playground program is already online, with more information to be added as we get imminently closer to the festival. Remember these events are only open to those with an ADE Card, which are available from ADE outlets or online for EUR 10,-.

Get your ADE Card here: http://www.amsterdam-dance-event.nl/tickets/ade-card/

Keep up to date with all of the latest news at www.a-d-e.nl