Alesso – Heroes

With combined YouTube views officially surpassing the 100 million mark, Grammy®-nominated and UK chart topping Swedish DJ/producer Alesso makes his long-awaited debut on Virgin EMI (UK) / Def Jam Recordings (USA) with his new single ‘Heroes’ featuring fellow Swedish sensation Tove Lo. Alesso’s return to the UK this weekend was marked with two massive headline performances at SW4 and Creamfields.  Anticipation is also building for Alesso’s return to Electric Zoo, New York City’s internationally attended electronic music festival on Sunday 31st August.
 
‘Heroes’ premiered globally on Friday night as part of Pete Tong’s BBC Radio 1 programme, and received its US debut on Sirius/XM’s BPM Dance Hits channel in the U.S.  ‘Heroes’ also premiered the same night on Alesso’s SoundCloud page, amassing over 300,000 plays: http://po.st/HeroesSc
 
The track is set for release in the UK on Sunday 16th November.
 
With over 2.5 million Facebook likes, 506,000 Instagram followers and 958,000 Twitter followers amassed over the course of the last five years, along with those 100 million-plus combined YouTube views, 23-year old Alesso is making the transition from dance floor hero to house-hold name.  His fans and collaborators include dance/electronic music luminaries Sebastian Ingrosso and Swedish House Mafia, Avicii, Calvin Harris, One Republic, and Pete Tong.  Then there are the millions of fans who flock to Alesso’s sold-out shows around the globe, and stay up-to-date with his string of hugely popular remixes.
 
Alesso was still in his teens when he was first mentored by Ingrosso, who signed him to his management company and record label.  Alesso entered the scene with the ‘Taking It Back’ remix of Avicii’s ‘Alcoholic’, but it was his addition of a classic house drop to Nadia Ali’s ‘Pressure’ that turned the single into one of the most played dance tracks of 2011.  Subsequent remixes for SHM and Devolution earned Alesso the “EDM Artist To Watch” title from MTV.
 
2012 was Alesso’s breakout year, as he teamed up with Ingrosso and One Republic’s Ryan Tedder for ‘Calling (Lose My Mind)’, which went to #1 on the Billboard Dance chart and has since been streamed over 33.5 million times on Spotify. Alesso opened for Madonna on her MDMA tour, and released a volley of commercially and critically celebrated remixes including David Guetta’s ‘Titanium’, Keane’s ‘Silenced By The Night’, and One Republic’s summer anthem, ‘If I Lose Myself’. It hit #1 Dance in Billboard, earned a Grammy Award® nomination for Best Remixed Recording, and has over 40 million streams on Spotify to date.
 
Alesso went on to play for sold-out crowds all over the world, landed a Las Vegas residency, and became a festival favorite at Coachella, Electric Daisy and Ultra. During his first headline tour in 2013, he released ‘Under Control’ with Calvin Harris and Theo Hurts, which topped the UK official charts, was named Pete Tong’s ‘Essential New Tune’ and hit 1millionYouTube views in just 24 hours. He ended the year by producing Example’s ‘Queen Of Your Dreams’ and, alongside Swedish House Mafia, ‘Numb’ for R&B megastar Usher.  Alesso’s Uprising tour, which began November 2013, saw him play to sold out shows across North America, Australia, Asia, and the UK.
 
‘Heroes’ has been described by Alesso as “about believing in yourself and going for your goals. The song gives me the feeling that something might be over, but it’s ok, we’re still here together after it. This might be the last time we’ll be in that moment, but we can create new ones afterwards.” Alesso’s goal, he insists, “is to bring a message; I want to uplift people though music, I want to inject emotion into dance music. I want people to scream, jump, feel happiness. Explosive happiness. The best thing about music is it has no rules; I love the idea of breaking the rules.”