Grammy nominated, chart-topping Swedish DJ/ producer Alesso made history today when the video for new single ‘Tear The Roof Up’ became the first ever clip to premiere via Snapchat, the photo and video app that now boasts over a half-billion daily users.
WATCH HERE:
Prior to the worldwide premiere of the official video on #1 global streaming platform VEVO, fans were also treated to an exclusive, on-set and behind-the-scenes look at the making of ‘Tear The Roof Up’, which you can watch here: http://ales.so/btsttru
Recent single ‘Heroes (We Could Be)’ featuring Swedish vocalist Tove Lo is also still enjoying plenty of international rotation after premiering on Pete Tong’s iconic BBC Radio 1 show, with spins on Radio 1, Kiss and Capital, not to mention hitting the #1 spot on the ‘Cool Cuts’ Chart this week ahead of its November 16th release.
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