The duo of Axwell Λ Ingrosso, former members of the legendary Swedish House Mafia, have officially raised the curtain on their campaign with the release of ‘Something New,’ the first official single from their eagerly anticipated debut album as a duo, to arrive in 2015 on Virgin EMI in the UK and Def Jam Recordings in the U.S.
The full-length world premiere of ‘Something New’ took place last night as The Hottest Record In The World on influential BBC Radio 1 presenter Zane Lowe’s show, heard around the world, while music from ‘Something New’ can also be heard in the 30-second spot introducing the brand new, star-studded Beats by Dr. Dre #soloselfie holiday campaign.
“‘Something New’ signifies a rebirth for Axwell Λ Ingrosso on the global stage,” said Steve Bartels, CEO, Def Jam Recordings. “The incredible creative vision, social outreach, and cultural potential of this Beats campaign is a perfect match for song of this magnitude. We’re excited to have Beats as an international partner on this groundbreaking single and important artist.”
‘Something New’ made its official worldwide debut last night on Youtube as the anthemic back-drop to the brand new star-studded Beats by Dr. Dre #soloselfie holiday campaign, featuring some of the world’s most influential people across social media, sports, music and television. Watch the commercial here:
https://api.soundcloud.com/tracks/178757948
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