Bristol music collective Bearcraft have just dropped a mysterious and magical video for their foreboding new single ‘Outside in the Morning Snow’:
Taken from their forthcoming electronically charged LP, ‘Fabrefactions’, out on 4th September, ‘Outside in the Morning Snow’, explores the essence of acceptance of impending doom from fractious political factions or forces of nature.
The video was shot on VHS by Say Goodnight Film and further accentuates the lyrical narrative of the track with dreamy aesthetics. Speaking about the production process, Paul from Say Goodnight said, “Beginning with abstract concepts and building a narrative was helpful on where we could utilize the location of home/space we had during lockdown to create an original and dreamy video.”
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