Become the ambassador of your favorite track from AVICII’s new album
After the success of the first part of #truereveal with over 100,000 tweets in 31 hours, Avicii brings you his next interactive adventure. Get set to become a Track Ambassador for Avicii’s debut album.
Avicii is once again reaching out to his fans, inviting them to directly interact and contribute to his new album True – released Sept 13th Sweden, 16th UK and 17th Sept in the USA. The idea is simple and creative; Avicii invites everyone to upload a short video clip through instagram video function to create a visual sampler for the album.
All you need to do is create an original and fun video, set to the first 15 seconds of your favorite album track that you can download directly from the site. Then tag it with #truereveal and #[nameofsong] and you are away. Eventually, all film clips will be collected and sorted under the title of each track for everyone to view and Avicii to judge.
There will be 9 lucky winners and the campaign will go live on thetruereveal.com on Tuesday 20/8
Become the ambassador of your favorite track from AVICII’s new album True.
Step by step instructions:
1. Use instagram to create a VIDEO that represents your favourite track
2. Tag it with #truereveal and #[nameofsong] – i.e. “Hey @Avicii You Make Me wanna dance all crazy like this! #truereveal #youmakeme. See campaign website for more examples
3. The most liked track will be announced as the official instagram teaser for the track. The winners will also get the chance to participate in in the making the official music video to that track
‘True’ is available for pre-order on iTunes now: http://smarturl.it/preorderTrue
‘True’ is due to be released on Sept 13th Sweden, 16th UK and 17th Sept in the US
