Following the release of her debut EP, ‘Girl Who Ruled The World’, Ches Barrow is back with a brand new single entitled, ‘Wild’.
When speaking about ‘Wild’, Ches said: ‘I of course wrote it with the aesthetic and vibe of the ad in mind; envisioning a fashion-runway edge with the models doing their thing and a low-key ‘luxury beauty’ depth. But it also is absolutely naturally an extension of my artistic-style and musical growth.
The lyrics (‘I shake my hair’) attest to Ches Editions’ ‘hero product’ being featured: The Ultimate Oil for Hair. The product and brand is about ‘clean luxury beauty’ and goes against the grain of its competitors; existing as 100% Natural with zero synthetic ingredients. The song encapsulates this fearlessness.’
Produced by Ches, mixed by Grammy and Emmy Award-Winning Carl Glanville (U2, Jason Mraz, Joan Jett, Counting Crows) and mastered by Chris Gehringer (Lady Gaga, Dua Lipa, Rihanna, Avril Lavigne), the track without a doubt empowers you to have confidence within yourself mirrored in its impressive production.
‘My dream has always been about songwriting and it feels so gratifying to have finally got to a place where I allowed myself to believe in me so much and the result of the production is something I’m truly proud of. This is the culmination of my so-far life’s work to fruition; my growth as an artist and person is in the ‘fearlessness of ‘Wild’; and that it’s going to be in the commercial for my brand that I’ve also worked so hard for and has such a vital message, is everything. I’m here for all of what believing in myself as an Artist brings’.
Check out the track below:
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