May 2016 sees the launch of Pure Music Live, an events business built on the legacy of the iconic ‘Pure’ album compilations.
The business is a joint venture between Pure Music Media (a division of the NewState Entertainment Group) and leading live entertainment agency, Coalition Talent.
With over sixteen years of heritage, millions of albums sold, and titles such as Pure Garage mixed by the legendary DJ EZ, the Pure compilations brand is much loved and respected.
Pure Music Live is taking this expertly curated album concepts to dance-floors across the UK and Europe. Teaming up with high profile established artists, as well as the hottest emerging talent, the events will give fans the most unforgettable nights of their lives.
The management team behind this new venture are no strangers to success. NewState’s Tom Parkinson and Tim Binns, along side the Pure brand originator and Suburban Base Records founder Danny Donnelly, have been the driving force behind the phenomenal compilations. Joint partners, Coalition Talent, is headed up by CEO Guy Robinson alongside Ministry of Sound’s ex Global Head of Tours and Events, James Sutcliffe.
Guy Robinson said “We’re incredibly excited to be working with NewState on delivering what promises to be the next big thing in live dance events. The albums are as close to my heart as all electronic music fans, and from the production to online support, our packages will far exceed anything else currently available”
Tim Binns said “Joining forces with Coalition feels like the perfect fit for NewState and the Pure brand in terms of personnel, expertise and existing talent. This provides a massive opportunity to grow the Pure brand into the live space, complementing the Pure brand’s existing music presence and media plus lifestyle expansion aspirations.”
Pure Music Live officially kicks off on 18th May with an industry party headlined by DJ and Kiss FM presenter Majestic who will joined by Radio 1 favourite Danny Howard, Chris Lorenzo, Artful Dodger, Wideboys, and Micky Slim. The event will be streamed via YouTube and Facebook in partnership with DJ Mag and coincides with the launch of Pure’s next album: Pure House & Garage – Mixed by Majestic. The album is packed with the best upfront house and garage anthems, timeless classics, and massive exclusives. Pure House & Garage is out 27th May, available on 3XCD, digital download, and streaming, on NewState Music.
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