Comprised of cutaways from classic Cadbury Milk Tray adverts featuring the iconic Milk Tray man, this quirky video montage cut to David Guetta’s new single ‘What I Did For Love’ ft. Emeli Sandé asks the question – what would you do for love?
Whether it’s racing across oceans, skiing across mountains, jumping off buildings or clinging onto the underside of helicopters, it seems there isn’t much we wouldn’t do to get to the one we love – and this video serves as the perfect, tongue-in-cheek reminder. Edited to run in sync with Sandé’s glistening vocal, the humorous element – combined with a welcome dose of nostalgia – is sure to bring back a few cherished memories. And underlines that the things we do for love are timeless.
With the single itself – an emotive, electronic twist on the traditional ballad – already boasting over 12.1 million streams via Spotify, sitting at #8 on the UK Shazam chart and #11 in the UK singles chart, it looks like love is set to triumph once again and see David Guetta claim his third international chart hit from groundbreaking new artist album ‘Listen’.
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