DEMS share new video for Muscle Memory

Released via Sew In Love Records, ‘Muscle Memory’ is the hugely anticipated debut LP from DEMS. The much vaunted electronic trio from South London have spent the last year garnering a devoted fanbase as well as achieving widespread critical acclaim. ‘Atmospheric’ is a word thrown around far too freely, but this record creates a nuanced ethereal landscape, punctuated by Dan Moss’ naggingly haunting vocals.  

The band are a collective, indebted to the co-operative, multi-faceted creative unions of the past. From the shared space/studio/shoot location in Balham, South London to their insistence on creating their own identity through their artwork – they deploy a hands-on approach to their craft. “It’s been the creative hub for most things we do. We have shot lots of the music videos there, had choirs and string groups come over for recording sessions, put on intimate shows and recorded and produced the whole of ‘Muscle Memory’ from a beautiful iron and leather desk we found here.”

Vocally, Moss is reminiscent of James Blake, the dulcet South London croon juxtaposing seamlessly with the glitchy noise created by his bandmates. DEMS make unflinchingly beautiful progressive songs that will comfortably sit alongside such luminaries as The XX, Kindness or SOHN.

The band sum up the LP thusly “A good friend told us that the album carries ‘a hopeful darkness’ all the way through, which is a vindication of the vision we have been trying to achieve with Muscle Memory”

After a successful run at SXSW in March and huge radio support from the likes of Rob Da Bank and Huw Stephens, DEMS are ready to pick up the dreamy electronica mantle and make 2014 their own.