Do You Have What It Takes To #PlayNicky?
Performer, Producer, Protocol Recordings chief and global brand ambassador, throughout his prolific career Nicky Romero has always remained consistently ahead of the game. For his most recent enterprise, Romero stays true to this reputation with the launch of an innovative new video game – #playnicky.
#PLAYNICKY
Following on from 2014’s ingenious #callnicky campaign that had phones ringing off the hook, this year sees Nicky Romero and Protocol raise the bar even higher with this latest endeavor. Ever since Romero let slip that he was working on a videogame venture during Miami Music Week back in March, rumours have been rife as to what could be expected from the Protocol ambassador. Now, these questions are answered!
#playnicky is an 8-bit arcade game teaser which will whet fan’s appetite until the full version is released after the DJ Mag Top 100 poll has ended. Kicking off in the Protocol studio, players must race against the clock to get Nicky to Amsterdam in time to perform at his ADE show at Melkweg. With the pounding beats of Nicky’s huge hit ‘Toulouse’ setting the pace and picking up crucial members of his team along the way – from VJ Rick to tour manager Hatim – to add an extra element of difficulty as you climb up each level, you’re on a mission to navigate the streets and skies of the Netherlands and save Nicky from a very strict telling off from his manager!
A self-confessed videogame obsessive, it was only a matter of time before Dutch Superstar DJ & producer Nicky Romero took his hobby one step further, channeling one of his favourite pastimes into a creative and captivating campaign that will have fans hooked from the off. Impossibly addictive, this beta version is just a tantalizing teaser of what is in store when the full version drops in the fall. All that’s left now is to head over to play.nickyromero.com and see if you can beat his high score.
