elrow Buenos Aires; debut show in South America
It's official: after more than six decades of stirring up the Spanish public with their shows, elrow decides to go after the hearts of the South American public. The city chosen for the big opening is Buenos Aires; the date, 22nd of April and the place, Crobar Club, the go to venue for electronic music in the city.
The chosen theme for the event is inspired by 'Bollywood', a hedonistic and colourful elrow show, filled with joy and vibrancy that will raise the temperature and bring the heat with the best of today’s electronic music talent amongst snakes, veils, tulles, silk saris and the infamous elrow confetti showers.
The line up is lead by the British DJ and producer Hot Since 82, a rising talent in the global house music scene thanks to the support of big names like Ritchie Hawtin and Seth Troxler. He will be joined by Festa Bros, the duo made up of Nicholas and Augustine, brothers and residents of Crobar Club and much loved figures in the local scene, and Marc Maya, resident DJ at elrow, and well-known for his dynamic and eclectic sessions, as well as his continuous nominations for awards as the VMAs.
"After the success of two performances at BPM festival, we are sure that elrow will be received with a warm welcome by the South American public, with whom we share the joy of living and the passion for celebration. This is just the beginning of our Latin American tour. Soon we will announce new shows for 2016”, says Juan Arnau Duran, CEO of elrowFamily.
elrow is a brand that stands for fun and audacious celebrations for any dance floor by mixing the best electronic music of the moment with a spectacular scenography, over the top and exaggerated street theatre and unbelievable props, as well as crazy costumes and makeup. To achieve its desired entertainment goal, its creative team puts together a series of shows which are featured in different and unique sessions. The colourful ‘Bollywood’, the wild ‘Singermorning’, the authentic ‘Feria de Abril’, or the exotic ‘Sambódromo do Brasil’ are just some of them. Whether is at their flagship home in Viladecans, its summer residency in Ibiza or the many different venues and festivals that enjoy its joyful exuberance and happiness around the globe, elrow’s main goal is to create an immersive experience where spectacle, music, colour and happiness come together, offering a strong connection between the show, the artists and performers and the public.