Categories: Video

EMAN8 releases official music video for ‘IOU’ feat. Kid Quill

The multi-talented EMAN8 has released the official video ‘IOU’, a colorful visual for the inspiring single off his debut album, Emanate, set for release on June 5th.

Directed by Justin Frick, who also worked with EMAN8 on previous videos ‘Amen’ and ‘Inspired’, ‘IOU’takes place in a ‘70s style world of imagination exploring the trickiness of looking for love. A stewardess is followed as she goes through her day searching for love with her passengers. She hands out heart candy pills to swallow which are meant to enhance the chances of finding your perfect match. Despite the constant rides of high hopes and disappointment, the stewardess continues to keep a smile on her face.

Full of a number of amusing characters, including EMAN8 himself popping up as a few different personalities throughout the flight, ‘IOU’ is “a quirky, bright and fun video showing how two souls can match perfectly in the oddest of moments” says Frick. “You never know who is right around the corner”, he adds, “In ‘IOU’, EMAN8 is around the corner ready and in love”.

Guided by strong piano keys and later accompanied by a soulful horn section, ‘IOU’ honors those who keep their head held high through it all, not asking for anything in return. After meeting on tour in 2017,EMAN8 and Kid Quill joined forces in the studio to record his verse on ‘IOU’. The track is an affectionate and vibrant ode to those that have positively influenced EMAN8‘s life to this point, leaning on his heavy gospel influence to bring the track to life.

‘IOU’ follows the recent release of ‘Grateful’, EMAN8’s debut Billboard supported single ‘Amen’ as well as ‘Inspired’, which landed LA Weekly’s ‘Track of the Week’. After earning his stripes within the music industry as Brandyn Burnette through songwriting for artists such as Bebe Rexha and Backstreet Boys, EMAN8 began his own journey which has led him to the quick success of his first singles under the new moniker. These triumphant efforts have provoked comparisons to the likes of Anderson.Paakand Chance The Rapper, who also pull from genres such as gospel and soul to create their unique interpretation.