Dubai, UAE – 19 January 2026 — Ethno Set, the musical project of Poland‑born, UAE‑based multi‑instrumentalist and producer Darius, returns with his vibrant new single “Sheikh, Yalla !!!”, a joyful, genre‑blending release that brings together global dance energy, cultural storytelling, and a refreshing reminder that balance is the ultimate luxury.
Blending ethno‑inspired instrumentation with modern electronic production and AI‑enhanced vocals, “Sheikh, Yalla !!!” is built around a hypnotic saz riff and infectious rhythms designed for dancefloors, festivals, and late‑night city drives. The track reflects the meeting point between Darius’ European musical roots and the Arabic influences that have shaped his creative life in the UAE, creating a sound that feels adventurous, playful, and deeply connected to place.
The idea began with a simple late‑night rhyme — “sheikh, take a break” — which sparked a bigger reflection on leadership, pressure, and the human side of success. “I started imagining the life of a modern sheikh — the responsibility, expectations, and constant momentum behind the image of power,” says Darius. “I wanted to write a party song that was fun and humorous, but also respectful and meaningful, reminding us that even the most powerful need to slow down sometimes.”
Alongside the single, Ethno Set unveils a fully AI‑produced music film that reimagines Dubai as a cinematic, living artwork. Directed and designed entirely by Darius, the film uses artificial intelligence as a creative collaborator rather than a gimmick, following a charismatic sheikh as he moves effortlessly between tradition and modernity — from illuminated city streets and towering skyscrapers to golden deserts and high‑energy nightlife — before stepping into moments of reflection and choosing stillness over speed. Playful, poetic, and visually rich, the video mirrors the song’s message that power and progress mean nothing without balance.
Hailing from a small town in southern Poland and now based in Dubai, Ethno Set is the musical alter ego of Darius, a classically trained guitarist and multi‑instrumentalist who plays over 20 instruments including guitar, oud, bouzouki, mandolin, ukulele, and saz. His music blends Arabic, Greek, Indian, and Latin influences with contemporary electronic production, creating a global sound that moves seamlessly between culture, technology, and the dancefloor. Every Ethno Set release is written, produced, and visually directed by Darius, making each project a fully immersive artistic statement.
“Sheikh, Yalla !!!” by Ethno Set is out now on all major streaming platforms, with the full AI‑crafted music film available on YouTube.
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