Pavel Helstyn, head of business development at EventsFrame, believes there are massive opportunities in this sector. He explains, “Imagine your typical Championship game or your favourite show where visitors will buy physical goods such as scarfs, mugs, magnets. I just visited Back to the Future last week where I bought some of those goodies. In the future, visitors will buy this in the digital format as NFTs to showcase on social media and in their virtual as well physical world. Personal virtual “trophy rooms” will represent where you’ve been and most importantly your treasured memories. We launched our first version of NFT ticketing last week and we’re working hard to bring value and utility to this area which is typically still very hard to understand to the uncommitted. Our biggest mission is to popularise this concept with the industry.”
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