From Fashion Pioneer to Producer: Veronica D’Souza emerges from Denmark’s music scene with hypnotic alt-pop single “Just Because A Crush”!
“Masterfully melds sensations of impatience, passion, dread, and hope”- The Line Of Best Fit
“Her unique sound authentically reflects emotional depth, lush harmonies, and a courageous commitment to change.”- Wonderland Magazine
Veronica D’Souza is an Indian/East African/Danish independent producer and songwriter, with a feminist, multicultural and artistic approach to music and the world. “Just Because a Crush” explores the encounter between two people with a fragile mind, and with its catchy hooks, visual production and Veronica’s vocals, the debut single glides effortlessly over a pulsating rhythm of hypnotic beats and caring lyrics.
“Just Because a Crush” is the first single from Veronica D’Souza’s upcoming album, and it was produced by Veronica herself and mixed by Jorge Elbrecht, who is known for his work with, among others, Sky Ferreira, Caroline Polachek and Weyes Blood. Veronica contacted Jorge Elbrecht a year ago, and he immediately fell in love with her sound and has since mixed the rest of the album.
Veronica D’Souza lives in Copenhagen and she personifies fearless creativity and a genre-defining approach. In addition to her music, she is also recognized for her great work as an entrepreneur, activist, change agent and advocate for women’s rights, where her transformative influence resonates through her musical art. Veronica D’Souza’s music reflects her authentic voice of emotional depth, lush harmonies, and a courageous commitment and urge for change.
Veronica was the founder of fashion label CARCEL, which made headlines in Vogue, i-D mag, The Huffington Post and made the cover of The New York Times globally for its innovative approach to empowering women in prisons with paid employment and education through luxurious and sustainable clothes. She also founded Ruby Cup, a social enterprise dedicated to providing sustainable menstrual products to women and girls in East Africa.
Having to close down CARCEL due to Covid was a catalyst for Veronica to find her voice again in a new way and teach herself how to produce music. In line with her entrepreneurial spirit, she took the lead and spent the nights on YouTube to emerge as a self-taught and independent artist. Veronica’s music is an extension of her work promoting women’s rights and her fight for social change. There is a common thread in her messages and her way of looking at the world with an in-depth storytelling of many different layers and genres.
Built with glitchy electronics and a thick bed of yearning vocal harmonies, ‘Just Because A Crush’ is an atmospheric, genre-transcending, sincere antidote to post-covid anxiety. “If the stars don’t align, make them shine”, Veronica sings as the track sweeps over the listener with subtle, soulful life-affirming moods, reminding the listener that even if things don’t go to plan in life, that you can still make something beautiful out of it.
The visual part of Veronica D’Souza symbolizes the sensuality of connecting with nature and fire to breathe in instability and find power and strength. The press pictures are therefore photographed at Ordrup Næs – Veronica’s favorite place to breathe and connect with nature.
