“His music combines energetic beats with personal, introspective lyrics, resulting in a rich tapestry of sound peppered with a penetrating, vulnerable vocal palette.”- Wonderland Magazine
For some people, music isn’t a career choice: it’s a way to experience the world, to find your place and communicate with the rest of mankind. For Gregory Hoepffner, writing and producing music is as vital as water and air. His G.H. Francis project bloomed from a life journey of releasing records and touring all over the world, with multifaceted projects like Almeeva, Sure, Ghoster, Kid North, Time To Burn, Kabbel, and performing with Bernard Szajner, the laser-harp inventor.
Fully pop, urgent, G.H. Francis relies on the vitality and shape-shifting ability of an artist who intentionally places light and catchy music on top of deeply personal thoughts, somewhere between catharsis and auto biography. His new EP “Why Does Anyone?” is a collection of synthetic pop songs, showcasing a robust production that never overpowers the emotional content, where the hedonism and frivolity call out for a celebration of our fragile existence.
With the new record, G.H. Francis successfully revives the spontaneity of meaningful pop music, both accessible and profound. And eventually essential. His new single from the EP, ‘Without You’ is an upbeat indie-rock gem with a haunting hook, interlacing vocals and synthesizer layers and follows the acclaimed recent single ‘The Only Queer In The Van’. The track was co-produced with Christoffer Berg, who’s known for his work with Depeche Mode, Fever Ray, The Knife, and more recently Amen Dunes. The video for ‘Without You’ sees G.H. Francis perform the track in amongst vivid colours, combined with nostalgic DIY visuals.
“Without You”, is out 24th May.
New EP “Why Does Anyone?” out 14th June.
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