What if fans could decide when an album is released? British-Australian multi-instrumentalist, writer and producer Harry Heart explores this idea with his second independent album “Cambistry”, which was released on 5th May after initially selling all eleven album tracks as collectable music NFTs. The NFTs themselves create a way for Harry Heart to connect with fans more intimately, giving collectors an opportunity to own a slice of Harry Heart fandom whilst influencing the release process.
“Cambistry” came out on Harry’s own label, Strange Method Music Group. The concept was simple: when a fan buys the music NFT, the song gets released on streaming services. With the entire NFT album now sold out, collectors and fans got to push the button on the official release of “Cambistry”, playing their part in the artist’s unusual story.
“Cambistry” was written in Manchester, drawing from the alt-electronica influences of LCD Soundsystem and James Blake, as well as eighties art-pop artists Talk Talk, The Blue Nile and The Durutti Column. The NFT series began as an act of defiance to the conventional release blueprint and picked up more traction than Harry anticipated. “I wanted to challenge myself and leave behind some old creative habits” he explains. “Once I gave myself complete freedom to make any kind of music, I decided to embrace a new way of releasing it”.
Harry Heart is a songwriter, multi-instrumentalist and producer born in London and raised in rural Australia. He was a finalist in Australian national radio station Triple J’s high school band competition ‘Unearthed High’ twice at ages 14 and 16. After several years working to reclaim the success experienced as a teen, he created the record label Strange Method Music Group in 2022, specialising in NFTs and limited release cassettes. His lyrics are influenced by his interests in philosophy, the challenges of building a career & the diversity of his two nationalities.
In recent months, Heart appeared at The Great Escape, Beautiful Days and Celtic Connections festivals, toured the UK, and reached the one million streams milestone. He knows how to blend big guitars with an electronic DIY flavour, always embracing duality: refined yet messy, traditional yet inventive.
With a vast catalogue of independently released music, Harry gathers new listeners regularly from all corners of the globe across Apple, Spotify and SoundCloud, all the while recruiting a new fanbase from the web3 frontier.
“Cambistry” is out now on Strange Method Music Group.
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