Just Kidding unveil their new video for latest single ‘Thinking About It’ released on 16th November 2014 via FFFR / Eton Messy.
Directed by hotly tipped director duo, Ludovic & Zotto and produced by Bafta nominated London production company Haus Pictures – the visual accompaniment for ‘Thinking About It’ presents the viewer with a stylish take on the classic boy meets girl storyline in a very sweet and refreshingly innocent manner.
Shot through hazy dreamlike filters, the onlooker is provided with an immersive experience of love in a modern urban context, a perfect supplement for the vocal loop that winds its way through the track from start to finish.
Just Kidding said; “We think this video encapsulates what our song is about – The desire to relive the vivid moments you’ve shared with someone. The video tells the story of a connection building between two people that have just met, developing feelings of joyfulness, freedom, and passion, in a world where the only thing that matters is each other.”
‘Thinking About It’ will be Eton Messy Records’ follow up release to Clean Bandit member Jack’s impressive side project Ribs, with Parlophone imprint FFRR following up hugely successful singles by Oliver Helden and The Magician.
Supported by Annie Mac, Pete Tong The Magician, Blonde, Bondax, Clean Bandit, Hot Natured, Todd Edwards and Moon Boots since the track was secretly premiered as the opening track on The Magician’s ‘Magic Tape 41’, ‘Thinking About It’ has rightly become one of the go-to tracks for some of the biggest tastemakers in dance music.
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