Keys N Krates Launch Odd Soul Sounds with RUAFREAK

Toronto trio Keys N Krates mark a new chapter with the launch of their label, Odd Soul Sounds, debuting with RUAFREAK – an arresting club cut made in collaboration with afro-house collective Afrique Like Me and tribal house producer 96Vibe.

A percussive, warehouse-leaning groove built for heads-down moments at peak time, RUAFREAK captures the raw energy and cross-cultural roots that underpin the Odd Soul ethos. With hypnotic drums, a cheeky vocal hook, and Afro-Caribbean undercurrents, the track is both a dancefloor tool and a statement of intent – rough-edged, soulful, and unmistakably alive.

The track also serves as a calling card for Odd Soul Sounds, a new label born from Keys N Krates’ party of the same name. Drawing on the spirit of tribal grooves, ’90s jackin’ house, hip-hop, R&B, and UK garage, the label aims to carve out space for groove-driven house music with heart. It’s less about genre and more about energy: music made for real people, in real moments, together.

“RUAFREAK” is a no-holds-barred club weapon – a tribal warehouse groove made for the freaks. It feels just as at home in a dark club at 3 a.m. as it does pounding from a sound system at Carnival.” Keys N Krates

“We’re incredibly excited about the track. This is our first label release as a collective and the energy, cheekiness and vibe of it speaks to who we are and the fact that we got to collaborate with Keys N Krates and 96 Vibe is the cherry on top. We can’t wait to hear this played on dancefloors across the globe”. Afrique Like Me

Keys N Krates first broke out with their 2013 instrumental trap anthem Dum Dee Dum, but have since evolved into shape-shifting purveyors of groove-led dance music. Known for flipping dusty samples into joyous, off-kilter jams, the group channel their shared roots in hip-hop, soul, and disco into house music with a personality of its own.

Afrique Like Me are a pan-African collective exploring the intersections of Afro-house, tribal rhythms and diasporic club sounds. With a shared mission to centre Black expression and percussive energy on the dancefloor, the crew bring a global mindset and deep rhythmic heritage to every track.

96Vibe is a producer and DJ rooted in tribal house, known for crafting deep, polyrhythmic grooves that sit somewhere between the warehouse and the open-air. His sound draws from the raw traditions of African and Latin percussion, fused with a stripped-back, percussive sensibility that connects directly to the body. With a growing catalogue of club-ready cuts and an ear for collaboration, 96Vibe continues to build a reputation as a go-to for DJs who favour tension, movement, and heat.

RUAFREAK is out now on Odd Soul Sounds

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