Categories: AlbumsMusic

KYLE drops hotly-anticipated new album It’s Not So Bad

Platinum-selling rapper-turned-singer KYLE has unveiled his long-awaited new album It’s Not So Bad, out now.

An eleven-track release, It’s Not So Bad is a candid snapshot of the fresh, feelgood sound KYLE has deviated towards over the last couple of years. Kicking things off, opener ‘Cmon’ pairs a slick, dancefloor-focused production with his serenading vocal to ensure the tone of the record starts on a high note. ‘Personal’ also captures this energy perfectly, pairing his own pitch-perfect vocals with a vibrant, futuristic production. Recent hit singles ‘Perfect’ and ‘Sunday’ see him continue down this road, garnering over 6 million cumulative streams so far, with the former channeling an upbeat dance vibe; the latter sampling the seductive Craig David classic ‘7 Days’.

Having connected and struck up a friendship during the creation of ‘Sunday’, Craig David then makes an appearance on ‘Unreplaceable’, an irresistibly smooth R&B jam with a Garage vibe which also happens to be KYLE’s most recent single. Shot during a recent trip to London, the accompanying official video sees both artists catching a vibe together in the Big Smoke.

On the second half of the LP, the aptly-titled ‘Loves Theme Song’ sees KYLE serenade the special person in his life in a way only he could, ‘Thumb Thru’ see’s Kyle channel a deeper tone as he reflects on past experiences on love interests, declaring “I’m too flashy to be classy”. ‘Shiesty’ see’s the tempo go up a notch, before moving into September single ‘Optimistic’ which features regular collaborator Dougie F’s smooth vocals and heart-on-sleeve lyricism, while ‘Sleepyhead’ communicates a suitably hazy, ethereal sound to close things out on a heartfelt note.

Speaking on the thought process behind the album’s message, KYLE wanted to place a clear emphasis on spreading love and positivity with the simple affirmation; “Don’t worry, It’s Not So Bad.”

The LP follows on from 2020’s See You When I Am Famous!!!!!!!!!!!!, which featured Rich The Kid, K Camp, Bryson Tiller, Trippie Redd and Tyga amongst others, and platinum-selling 2018 debut Light Of Mine.

The release also coincides with KYLE’s I Miss U tour. His biggest ever run of shows thus far, the 25-date North American run will kick off in Minneapolis on February 10 and finish up in his hometown of Ventura on March 18, with UK R&B star Col3trane and Dutch singer-songwriter Leven Kali providing support throughout.

KYLE, better known by his stage name SUPERDUPERKYLE, burst onto the scene with breakout single ‘iSpy’ in 2017, a track that peaked at No. 4 in the Billboard Hot 100 and has since amassed almost 800 million Spotify streams and welcomed the now-28 year old as a free-spirited rapper turned singer. He has since collaborated with artists such as Kehlani, Lil Yachty, G-Eazy, Chance the Rapper, Miguel, MadeinTYO, Yuna, Ty Dolla Sign, while more recently dropping ‘Love Me Like You Say You Love Me’, produced by fellow R&B artist Leven Kali, as he continues to show us his growth as a newly independent artist.

It’s Not So Bad sees one of the most important artists of the last decade continue to evolve and push his sound into bold, exciting new territories.

Tour Dates:

10th Feb Minneapolis, MN – Varsity Theater

11th Feb – Lawrence, KS – The Granada Theatre

12th Feb – St. Louis, MO – Delmar Hall

14th Feb – Cleveland, OH – House of Blues Cleveland

15th Feb – Chicago, IL – House of Blues Chicago

16th Feb – Detroit, MI – Saint Andrew’s Hall

18th Feb – Toronto, ON – The Opera House

19th Feb – Brooklyn, NY – Warsaw

20th Feb – Philadelphia, PA – The Theatre of Living Arts

22nd Feb – New Haven, CT – Toad’s Place

24th Feb – Boston, MA – Big Night Live