“RCRDSHP is launching a fresh new kind of space for electronic music culture to thrive, one that takes full advantage of cutting-edge tech like blockchain and NFTs, while leveraging large-scale platform dynamics and gamification,” says co-founder and CEO Obie Fernandez. “The key differentiator between us and others is that our heart is in the right place: with the music and the people who make it. We are all serious DJs and music producers here at RCRDSHP, and we want to give our fellow musicians more sustainable ways to make a living via new and exciting technology.”
RCRDSHP collectibles are more than crypto-glorified MP3s or digital trading cards; this is not another NFT auction or fixed-price marketplace. Each limited-edition collectible encapsulates a unique aspect of an artist, label, or festival brand’s musical worlds: a legendary video moment in front of a crowd or backstage or in the studio, a coveted exclusive track that’s never been heard before, or work of inspiring visual art that takes the fan deeper into that artist’s creative universe. These collectibles are dropped in packs, which can be unwrapped, and their content can be bought and sold, listened to, watched, or even combined using game mechanics to unlock cool, new premium collectibles and even in-real-life experiences. Packs and their collectibles come in a range of sizes and rarity levels that define their price point, with many available at low prices accessible to an overwhelming majority of fans. It’s part game, part marketplace, part community space, combined to form the foundation for a full dance music metaverse.
“We’ve spent months partnering exclusively with dozens of the world’s most credible artists, labels and event brands from the worldwide electronic dance music scene”, says co-founder and CCO Eric Reithler-Barros, a veteran global dance music executive. “We really want to feature all layers of the electronic dance music world, from shiny mainstream to deep dark underground, from trance to techno to bass to d&b, from exclusive tracks to limited-edition sample packs and DJ cards.”
RCRDSHP soft-launches its first public pack drops on August 17, and will continue full steam ahead until a broader launch program ignites at Amsterdam Dance Event (ADE), which RCRDSHP is sponsoring this year. Look out for RCRDSHP’s pavilion in central Amsterdam, which will be the official hub of all things NFT, DeFi and blockchain at ADE 2021.
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