London Shuffle expands to new permanent home in Shoreditch
London Shuffle is responsible for having turned the capital on to the most exciting new nightlife trend of recent years – shuffleboarding. Now, after a series of taste-making pop ups, the UK’s foremost shuffleboard experts are setting up a new permanent home in Shoreditch, with a huge opening party on 4th July. Aptly named London Shuffle Club, the large, tastefully designed and colourful space features the UK’s first ever open-air shuffleboard terrace and will focus on the classic floor shuffleboard version of the game. Mouthwatering guest ales and cocktails on rotation and live music complement the most fun, addictive and socially competitive way to spend your days and nights.
Like challenging your friends? Love a drink and enjoy social eats? Then you need shuffleboard in your life. It is a hot and popular nightlife trend in places like Brooklyn which originated on the decks of cruise ships in the early 20th century. The easy-to-pick-up, difficult-to-master art of the game is to use your hand (for table top games) or a cue stick (for classic, floor based shuffle) to slide your weighted pucks or ‘biscuits’ down a long, smooth wooden board and onto the top sections of a scoring triangle at the opposite end of your lane. But beware: overshoot and you’ll end up in the ‘kitchen,’ which immediately knocks 10 points off your score and invites mockery from your friends. The beauty of the game is in its addictive simplicity—anyone can play, not just sporting freaks, gym geeks or competitive monsters—and it can be played with a cocktail in hand.
For the last three years, under various previous guises and in numerous locations, the London Shuffle brand has already turned those who know on to this great new game. Now investing in a permanent location three times the size of the adjacent, table shuffle focused, London Shuffle Bar — located in a fully transformed and welcoming warehouse in Shoreditch on Ebor Street, opposite Shoreditch Boxpark and last used as an industrial printers. These industry leaders are here to stay and free to develop the whole experience into something even more immersive, authentic and exciting with fun, bold, contemporary and original themes. It will be open Tuesday to Saturday each week, from midday to 11pm, so expect a vibrant space with lots of colour, sharp design and a warming atmosphere that will make you want to stay to play on any of the eight floor shuffleboard lanes.
London Shuffle features alley-style lanes with an all new look that is effortlessly fresh and modern. This new 7000 sq ft venue also offers the first ever open-air shuffleboard lanes on the outside terrace. These lanes are reserved for walk-ins and this area is a real sun-trap, making it the perfect place to while away magical summer afternoons. Outside, you will also find a stylish Airstream offering a carefully curated selection of craft ales, while inside, an easy-to-drink selection of beers will keep you well watered.
For those who want to treat themselves; delicious long, short and slushy cocktails will all be on offer to add to the experience (and challenge of the game!) while tasty pizzas featuring a range of adventurous toppings will also be available to keep you well fuelled for the fun. There will also be areas reserved for big groups with guest DJs playing laid-back funk, soul and rare groove, and street food vendors also adding to the occasion.
Shuffleboard is already taking off and with the arrival of the all encompassing, authentic and fully realised offerings of London Shuffle, it is set to become the most talked about new trend of summer.
London Shuffle will launch its new permanent London Shuffle Club venue on 4 Ebor Street, Shoreditch on 4th July. There’s a range of Independence Day themed cocktails to mark the occasion. Find out more at www.londonshuffle.com/