Love to be… announce festival and partnership with local mental health charity

Seminal club night, record label and one of the cornerstone’s of the UK early House music scene, the influence of Love to be… cannot be understated. Celebrating their 30th anniversary in 2024, this much-loved brand have now announced their very own festival – the largest dance music event ever to take place in Harrogate.

Love to be… began its epic journey to the forefront of the UK Club scene in 1994, back at the Music Factory in Sheffield. They were instrumental in establishing the popularity of house music in the UK and their events were among the first to book now legendary artists from US pioneers Masters at Work, Todd Terry, Frankie Knuckles and Roger Sanchez to UK artists Dave Seaman and Pete Tong.

The Love to be… Festival at The Stray, Harrogate presents an exceptional line-up of house talent across three stages. Roger Sanchez headlines the Main Stage along with performances from house royalty Barbara Tucker, world-class DJ Darius Syrossian and live house band Adelphi Music Factory, while Cafe Mambo hosts an Ibiza stage with legendary group K-Klass and an acid house set from Happy Mondays’ Bez alongside support from a range of local and international talent.

As well as world-class lineup and production with which Love to be… made its name, the brand are teaming up with local charity The Ostrich Foundation on the day.

The Ostrich Foundation exists to work with and support other charities and NHS agencies helping reduce the number of young people who take their own lives, by shattering the stigma around suicide. Their aim is to work with other charities to help equip young people and their communities with the skills to recognise and respond to suicidal behaviour.

“We, at The Ostrich Foundation, are thrilled to be selected as the charity of choice for the prestigious Love to be… Festival held here in our home town of Harrogate, this September. Together, we aim to create a positive impact, raise awareness in crowds that haven’t yet heard of us, and raise further funds to help us continue to make a difference, as we strive to create a supportive and uplifting community.” Matthew Jackson, The Ostrich Foundation

Representatives from the charity will be on-site and available to talk to people throughout the day, and a minimum of £1000 will be donated to the charity by the festival.

Championed as the ‘North’s original super club’ and winner of numerous awards, Love to be… set the standard for house music events in the UK. With cutting edge club decor, stilt walkers, flamboyant dancers and hosts, coupled with the finest resident DJs supporting world class guests, Love to be… built a huge following and remains a hugely influential force to this day.

“We feel privileged to have been able to do our part in supporting House music over the past 30 years. As we celebrate the 30th anniversary milestone, culminating in our very own festival, Love to be… will still deliver that proper 90s atmosphere combined with a modern-day vibe. We can’t wait.” Marc Dennis & Tony Walker

Tickets are on sale now via Skiddle and Resident Advisor
https://www.skiddle.com/festivals/love-to-be-festival
https://ra.co/events/1849402

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