Magda to launch new series of collaborative, off-location events and record label
Producer/DJ Magda will invite her most admired electronic acts and artist friends to perform at the new series of events and later to record for the PERM label.
PERM will transform the previously unused, East Berlin space Anomalie into a two-room fusion of bold electronic music and design. Magda has envisioned a creative listening area to merge the best of both home and club environments where, like good cooking, the ingredients are uncomplicated and the genius is in the arrangement.
“PERM is a project inspired by my musical and aesthetic influences growing up in Detroit and always searching for the lines between things. Both the events and record label are based on unique collaborations with various multi-media artists to present something a little different.” Magda
Every bit as important as the musical programming is the visual curation, as PERM is intended to be an alternative to a normal night spent clubbing. The aesthetic, use of light and engagement with the space itself will serve as PERM’s signature and bring something new and exciting each time. Designers House of North were invited to build a modular light structure to create a warm, static atmosphere in the main room and the first two events will also exhibit an exciting collaboration with acclaimed German artist Dirk Bell, exhibiting his sculpture “Merkaba”.
Furthering Magda’s passion for an audiophile experience, the soundsystem will be custom-fitted for the space, tuned to be the ideal carrier for both the otherworldly techno and dreamlike ambience on offer. It is a key ingredient in this intriguing collaboration between music and art, a night to engage the senses in compelling and unusual ways.
On August 28, electronic innovators Thomas Brinkmann and Frank Bretschneider will present their respective live projects, Soul Center and Super.Trigger. These two artists are behind some of the most influential and acclaimed records of the last two decades, mainly on their own labels Max Ernst and Raster-Noton; two pioneers of this stature performing at the same event is no regular occurrence. A special, extended DJ set will come from Magda herself as well as from resident Hamid. In the cosy and kitschy ‘Frizz Room’, Dasha Redkina will DJ and debut her live PA as Zoya Zerkalski, Akatana will also play live and Frizz resident Baby Vulture will DJ.
For more information: www.perm-records.com