Categories: Festivals

MDLBEAST Freqways takes 600,000 passengers around the world for World Music Day

On Saturday, 20 June 2020, MDLBEAST Freqways took over half a million ‘flyers’ on a high-class virtual journey across the world. The 12-hour digital music festival recorded over 600,000 attendees, 1.2 million views, and over 4 million engagements across social media channels. A trip that triggered a truly escapist feeling brought together music and culture lovers from various corners of the world, proving that today more than ever, music serves as a binding global force, connecting people around the world despite global lockdown measures. 

Saudi DJs K.LED & Majid kicked off the festival from Riyadh at 7:00pm, immediately garnering high traction and traffic from viewers regionally and globally. The next 12 hours took the audience on an adventure across the world to more than 185 countries including USA, Egypt, UAE, Kuwait, UK, Italy, Morocco, Spain, Oman, France and Mexico.

The 12-hour livestream included many highlights from a specially curated list of local, regional and international DJs, including Steve Aoki who played an eclectic remix of influential Arabic and Saudi songs against the vibrant backdrop of the city of Los Angeles, driving the most views as well as significant online buzz and engagement. 

A sense of wanderlust and escapism was evoked through the sets of Sasha, who played on a sailboat in front of Es Vedra in Ibiza to make for a beautiful and cinematic show, Benny Benassi who played in Vernazza and Vinyl Mode at Al Baha. On the other hand, EDM fans were able to reimagine their love for international clubs through the sets of Delano Smith, Hipp-e, Claptone and Deep Dish; while Jade x Tala played from one of Beirut’s hottest spots, The Grand Factory.

MDLBEAST made their first ever digital festival more than just a unique music experience. They also partnered with the WHO foundation, encouraging viewers to donate throughout the duration of the digital festival. All funds raised during the festival will be donated to the essential work of WHO to help countries prevent, detect and respond to the COVID-19 pandemic.

The 12-hour concert can be re-lived on www.freqways.mdlbeast.com

For more information and updates on upcoming events, visit www.mdlbeast.com or follow @MDLBEAST on Instagram and Twitter.

Email

ihouseuadmin

Recent Posts

SHIMA Announces Upcoming Debut Album ‘Welcome To SHIMAJIMA’ With New Single ‘MAITAKE’ via Young Art Records

Japanese female electronic artist SHIMA today announces her forthcoming debut album Welcome To SHIMAJIMA, set to arrive September…

1 day ago

Erick Diaz, Freshcobar & Lavelle Dupree Unleash Big-Room Heater “Acid” – Out August 1 on NOS Recording

NOS Recordings’ powerhouse trio Erick Diaz, Freshcobar & Lavelle Dupree are back with a high-impact,…

2 days ago

Pan-Pot Drop Street Parade Anthem ‘OPERA’

Legendary techno duo Pan-Pot have announced the launch of the label and event brand HUMAN,…

2 days ago

TJ Lawton Keeps Things Driving and Deep on ‘Ecliptica’

Rising UK-based artist TJ Lawton steps up with a powerful debut on the Swiss label…

2 days ago

From Buenos Aires to the Dancefloor: Fede Spamer Shares His ‘Love Mission’ EP

Producer and DJ Fede Spamer presents 'Love Mission' - a three-track EP that invites listeners…

2 days ago

Pinkque Highlights Collaborative Spirit with Artena’s Remix of ‘Breathe Fire’

Producer and DJ Pinkque invites UK-based Artena to deliver his own interpretation of ‘Breathe Fire,'…

2 days ago