Introducing a new label for 2018, HotBOi Records is the brainchild of house music warrior option4, who brings together some of his closest buddies to create an imprint of remarkable quality and integrity.
On The Train perfectly sets the tone for the label: raw, chugging, gritty, bass-heavy, hard-hitting, grin-educing, evocative house music that makes you want to do bad things on a dark dancefloor.
Aside from the music, HotBOi Records is has already produced a line of club-ready merchandise – including tees, sweats and caps – emblazoned with iconic and irreverent imagery from the creative mind of the label’s founder, option4. After working behind the scenes on HotBOi Records for the best part of a year, the star are now aligned in just in time to launch the first release in January 2018.
“Above all else I wanted to try and create something that mattered again. Music seems so disposable nowadays and this is my attempt at trying to rectify that by creating a culture that encompasses more than just music or events. Before the days of social media we really had to connect with people. Music was a HUGE part of that and THAT's what I want to get back to. The producers that I've signed so far I really believe in and the music we'll put out will not only be top quality but forward-thinking." option4
——————————
WILL CLARKE – ON THE TRAIN
01. ON THE TRAIN
Discrete kicks off summer with the blissful new single, ‘Sunrise’, featuring ISC-winning songwriter-singer, Notelle. It’s…
There’s a certain ache in the space between things — the quiet pause between goodbye…
International fans of the cult classic Donnie Darko will soon have the chance to enter…
Uncertainty about and confidence in the future, melancholia and euphoria, tears and hope: The 5th…
Jill Stanley, a rising force in the House music scene, is set to make her…
SEVVEN is a South African born singer, musician and producer who has been creating and…