Orca Sound Project launch new Ibiza plastic cleanup campaign
Creating a world first with their Hannah Warner jewellery collaboration, UK plastic waste solutions platform Orca Sound Project has received a wave of online support from celebrities including DJ Jamie Jones and Damian Lazarus for their latest cleanup campaign. The initiative will raise awareness of the ocean plastic waste crisis.
Jamie Jones and Damian Lazarus were joined by fellow DJs wAFF, Archie Hamilton, Scarlett Lapidus singer Melanie Blatt, actress and Orca Sound Project ambassador Jaime Winstone, designer Kyle De’Volle, model Clara Padget and model/DJ Mary Charteris, posting images of the Hannah Warner x Orca Sound Project’s collection on Instagram reaching over 1 million views within 2 days.
The hW x Orca Sound Project jewellery range will channel funds into their ongoing cleanup and upcycling activities in a mounting quest to preserve the earth’s oceans against a diminishing timeline, including the Balearic island of Ibiza.
The figures from Ibiza make for truly dismal reading. In 2019 alone the island generated half a tonne of waste per person, 14% higher than the rest of Europe with only 5 years of landfill space left and no localised plastic recycling facility. In 2020, pre-lockdown, with their eco partners Casita Verde, Orca Sound Project collected a staggering 1.5+ tons of plastic from Ibiza.
Profits from sales of the three ranges will have an immediate and very tangible effect on the island. With Orca Sound Project’s ability to turn 100% of collected plastic waste into circular building materials, the team will turn the plastic into a government lead campaign which will be on display in the airport, with a mission to raise awareness whilst encouraging Islanders and its visitors to be more responsible about their actions and footprint on the island
After successful activations with legendary South African duo Goldfish, Sam Feldt, Martin Jenson, Martin Ikin and campaigns with Glastonbury Festival, Ultra Music Festival, ADE, IMS Nike x Asos, London Fashion Week, and other world-leading brands and artists, Orca Sound Project has become one of the most recognised up and coming names in marine plastic waste solutions. Engaging new communities with direct calls to action, they have effectively managed to tap into a growing audience of conscious consumers looking not just to buy but also to affect change with their purchases and their choices.
Jolyon Klean, founder of Orca Sound Project, said: “We are committed to supporting the preservation of Ibiza and inspiring ongoing conscious living and tourism on the island. We are proud to be collaborating with our good friend and design visionary Hannah Warner. Each piece is totally unique and represents our community’s desire to create positive change. This jewellery collection is a visual expression of our collaborative responsibility to live more consciously and protect our oceans.”
Known for her exquisite ranges which have adorned the likes of Rhianna for Vogue China, Alice Dellal and Tati Compton, Hannah Warner has created three separate lines for the Orca Sound Project range, each carrying at its heart microplastics collected from previous beach cleans on the no-longer-pristine beaches of the Balearic island.
“All of us are aware of the dangers our planet is in,” she commented. “When the Orca Sound Project team showed me the staggering statistics of Ibiza’s waste problem and the time it has to create change before it’s too late, there was no hesitation for me to get involved in a creative project with them collaborating with their process of collecting and compressing waste plastic and reusing it to make wearable pieces of jewellery. Every consumer of each piece of the collection will be helping towards the cause.”
The hW x Orca Sound Project Ocean Jewellery Collection is now on sale at https://www.orcasoundproject.com/ocean-jewellery-collection For more information on Orca Sound Project please visit www.orcasoundproject.com. To see Hannah Warner’s full range of jewellery design, go to www.hannahwarner.com.
