In Phil Mac’s insane new video for new banger ‘Shiftin’, a joker inspired dark clown represents the Bristol rapper’s demons, addictions, depressions and fears. Teased at the end of his last video for ‘Follow’, where the clown appeared in a crowd at the very end, the video deals with how the dark side of ourselves may always be hiding in the shadows, whilst we strive to better ourselves in life.
“Shiftin is a track I wrote a little while back, around a time which was involving me going thru a lot of pain and growth thru self reflection, breakdown in relationships, drink and drug abuse”, explains Phil. “I’ve also been wanting to better myself but also I find it hard scratching the surface of who I am as a person, and how I struggle with just living life, but I’ve always been striving to better myself and face up to some of the difficulties I face in order to overcome and learn about myself, acknowledging setbacks and mistakes”, he further reveals.
The heavy hitting track twists with menacing paranoid moods as Phil spits tightly wound rhymes about his trials and tribulations battling to shake free and find a way through his pain. CMHDVisuals created the ‘Shiftin’ video, which features Milo Mooney in the role of the dark clown, Alex Greenwood as an ex-girlfriend and Phil up-front laying down his fierce bars, with Phil and the clown coming together at the end of the video on the Christmas steps to represent acknowledgment of the darkness. It’s a fun eerie horror show in time for Halloween that also portrays some of the real darkness that Phil has been through and how he’s trying to see that pain is a gift:
“I’ll always continue to seek freedom from my demons, but I’ll also be accepting that they are there. I know this journey of life we are all on is a path of ups and down. Challenges will always present themselves and life will not always be plain sailing, this tracks reminds me of that, life is always moving, but I’ve also realised… even when it doesn’t seem like it, pain can be a gift, and there is always a lot to learn from the difficulties we face in life. We are always Shiftin!!”.
Phil Mac plays ‘Sober Spaces’ in Bristol on 9th November.
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