Playasol Ibiza Hotels and Amnesia collaborate to enhance the experience of their clients
Playasol Ibiza Hotels, a leading chain in Ibiza that has 36 establishments on the island and one in Mallorca, signs an alliance with Amnesia Ibiza for the 2017 season. The union with one of the oldest clubs on the island is part of the new marketing strategy of the chain that seeks to enhance the experience of customers and position their brand image amongst the younger audience. As part of the collaboration, over the next few weeks, the specific actions that will take place at Playasol hotels will be unveiled and will feature Amnesia Ibiza, one of the most powerful brands in Ibiza's music scene. These actions include hosting preparties and DJ Sets at Playasol locations, as well as several joint promotions on social platforms.
Playasol Ibiza Hotels, immersed in an intense investment strategy and renovation of its hotel, reinforces its communication strategy and offers its guests, whom are mostly young, a more complete experience. Amnesia, which this year presents its most powerful weekly schedule in its history, shares the same objective with the chain and offers its followers and users an extension of services that goes beyond nightlife.
A season full of news at the club in Ibiza
In 2017, Amnesia Ibiza presents its weekly schedule since opening in 1974. From the end of May until the end of October, some of the worlds biggest artists will pass by the Amnesia booth with their unforgettable sound. The great novelty comes from the hand of BlackOut, a project never seen in Ibiza that lands on Sundays on Amnesia’s Terrace and presents one of the most creative concepts of the current scene. Also, this season, and for the first time, the club will be hosting two of the most powerful promoters in electronic music:
Music On and elrow, the first been held on a Friday and the second on a Saturday. All the necessary ingredients that augur a season full of experiences.
About Playasol Ibiza Hotels
Playasol Ibiza Hotels, a leading tourist company in Ibiza, has a total of 37 hotels and apartments, 36 of them located in the best locations in Ibiza and another in Mallorca: a complete portfolio with more than 4,000 rooms and an offer of more than 10,000 beds. The company has started a new adventure and is immersed in a process of renovation of its establishments, characterised by offering design and comfort at the best price.