Pukka Up Launch Clothing Range & Boutiques
Turning its tenth anniversary celebrations up another notch, Ibiza’s original sunset boat party brand, Pukka Up, has launched a clothing range in association with streetwear brand, MAS-IF. Aimed at the free-spirited Pukka Up clubber and the cool kids in clubs and on the beaches, the range is now available in the brand new Pukka Up Boutiques in San Antonio.
Reaching the grand old age of 10 has been cause for celebration for five-star party brand, Pukka Up. It staged 10 parties in 10 countries, simultaneously on the same night on 27 April; released anniversary compilation, A Decade Of Dance, featuring the classic tracks that have made the Pukka Up boat and club events so memorable over the years; and tweaked its Ibiza party calendar to now host after parties at infamous super clubs, Amnesia and Pacha.
The 2013 range of Pukka Up merchandise has been produced by the independent, forward thinking street fashion label, MAS-IF, to coincide with its 10 year anniversary revamp. Products include men’s, women’s and unisex graphic tees and vests suitable for beachwear or party outfit.
In simple black and white colourways, the on-trend apparel comes in five designs that feature photo images of iconic Ibiza landscapes including aerial views of Ibiza Town, the unmistakable sunset strip, as well as Pukka Up branding and slogans.
Pukka Up Founder, Mark Graham said:
“We wanted to work with an experienced and successful clothing partner who shared our vision in being creative and unique and who could produce some wonderful clothing to celebrate our 10 years. The designs, style, and fabric used are right on point with current fashion trends. The guys at MAS-IF are wonderful to work with and there is a lot of synergy between us. We’re looking forward to working with them this year both in the UK, Ibiza and worldwide.”
All products will retail at €30.00 and are currently available from either the Pukka Up Boutique Beach or the Pukka Up Boutique Downtown both based in San Antonio. The boutiques will also sell tickets, Pukka Up compilations, branded flip flops, sunglasses and sun block, ideal for the island dweller to stock up on holiday essentials.
Those not lucky enough to be visiting Ibiza can purchase items from the boutiques in the online store at pukkaup.com
Although in its infancy having launched in 2012, the original MAS-IF line has already found its way into the wardrobes of Reverend And The Makers front man, Jon McClure, and Shameless actor, Ciaran Griffiths. The MAS-IF / Pukka Up collaboration is just one of many from the streetwear brand planned for 2013.
For more info, Ibiza line-ups and tickets, visit www.pukkaup.com