Ibiza’s original and number one boat party people, Pukka Up, have launched a brand new range of clothing for the 2014 season in collaboration with street wear fashion brand, Your Own – Y-O. The new collection called ‘YO Going Global’ – now available from www.pukkaup.com and in reputable Ibiza outlets including the Mambo and Itaca shops and on board Pukka Up boats; features a selection of women’s and menswear, stylishly embellished with the Pukka Up and YO branding; the ideal attire for those boarding Pukka Up’s notorious boat parties this summer!
Y-O is the brain child of Anthony and Chris Donnelly who famously decked out the likes of Amy Winehouse and Pete Doherty in their iconic Gio-Goi range. Drawing on their vast experience, they launched Y-O to be more than just a fashion line already worn by the likes of Luther actor, Idris Elba. The range is about lasting design with great fit, drawing inspirations from hedonistic sunsets and Balearic Beats, which of course makes them the ideal partner to launch the new Pukka Up line. Both brands share a mutual love of music and fashion, and of being creative and unique. With top quality fabrics used to create the exclusive designs, the Y-O range represents the Pukka Up customer perfectly.
With six exclusive items in the YO Going Global collection retailing from £14, the Pukka Up range has been designed with the clubber in mind. The men’s range consists of the Easy Vest – an oversized, loose fit and scooped neck vest, featuring the original Y-O and Pukka Up branding, and also the Men’s AOP Tee – a cotton, crew neck tee with an all over Y-O and Pukka up repeat print branding and rolled sleeves.
The women’s collection includes the Ladies Crop Tee cotton vest featuring the Y-O and Pukka Up branding on the front and cropped sleeves, and also the Ladies Sport Short in cotton again featuring the Pukka Up branding to the front and Y-O branding on the back finished with contrast edging and branded drawstrings.
With quality lightweight materials and Ibiza inspired designs, the YO Going Global is set to be a ‘must-have’ addition to the wardrobe for island dwellers this summer, whether they’re sailing the med or heading to the clubs. Get yours now, ready for the holiday you’ll never want to end www.pukkaup.com
LINKS
www.pukkaup.com
www.facebook.com/pukkaupfanpage
www.twitter.com/pukka_up
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