Sponsored Video: The Order of Never Hide comes out of hiding: are you ready for the challenge?
A mystery worthy of Edgar Allan Poe. The Order of Never Hide has been a top secret society for centuries. But look more closely, and you’ll find traces of it everywhere. From the Iroquois, creators of the Mohawk style, to Georges Seurat’s dots and the first man to wear leather chaps. Ray-Ban invites you to test yourself in five bold challenges to enter the digital community of “Never Hide” spirits: people who do not hide rather than freely express their personality.
Did you get that? Like a treasure hunt, it’s up to you to read the clues and find out what we’re talking about. Take the challenge and show your true personality to the world. Because our characteristics, even our most eccentric ones, are what make us unique. This is the “Never Hide” spirit of Ray-Ban, which encourages people to be bold enough to express themselves freely and be true to their own beliefs and personality.
Do you recognize yourself? Now take another step forwards: apply to join the Order of Never Hide. The Ray-Ban digital community that celebrates the joy of being comfortable in your own skin, with no fear of coming out.
Here’s what awaits you…
Five challenges designed to show what “stuff” you’re made of, each one linked to a pair of sunglasses from the new Ray-Ban collection. They’re made using five innovative materials which feature and reinterpret the brand’s timeless icons: leather, denim, velvet, titanium and metal.
Ready to go?