Suddenly WOW! 
‘Plastic Life’ (Original & North Street West Remixes) 
Ramrock Red Records
‘Plastic Life’ is the fabulous new single from UK duo Darren Morris (North Street West) and acclaimed singer and lyric smith, Otti Albietz, aka Suddenly WOW!. Grooving marvellously somewhere in the middle of Disco and Indie dance, ‘Plastic Life’ comes loaded with fun, quirky hooks and catchy vocals from Otti, that bring promise of a shiny future filled with virtual reality headsets, manufactured dystopia and ten minute microbreaks taken in your lunch hour. This is the duo’s attempt to overcome their fears of Ai and robots with the track bringing into sharp, kitschy focus, the tensions between pop form and dispersed sonic ambiences.
Also on the package the North Street West crew dip the track in a classic New Jersey house sonic bath, injecting an infectious bumping groove, a cool Latino piano and cheeky drops, all adding to the perfectly formed sensory circuit board stimulation.
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