Categories: News

UMEK and Lufthansa sign an endorsement deal

One of the best tech house DJ’s in the world UMEK, has pointed out that Lufthansa has helped him a lot with his notorious fear of flying.

The Slovenian superstar’s annual mileage with the German airline juggernaut is nearly the same to an average crew member’s. UMEK had said in multiple interviews that despite spending every weekend in the air, he still feel anxious above the clouds: “Trust is a big factor when dealing with fear of flying and I tend to trust Germans for being traditionally meticulous, so my management always requests that my flights are booked with Lufthansa whenever there’s an option. Now that we’ve signed a deal with them, I’m even more convinced that they will take great care of me and I might even start sleeping while in the air.”

The details of the contract were not disclosed, but the deal is definitely a sign that big airline companies are aware of the promotional potential DJ’s have nowadays, especially for targeting younger audience, usually inclined to low-cost airlines. Music superstars have a huge social media following, so they are an ideal choice for ambassadors of more traditional industries such as aviation.

Hannes Steinacker, general manager of regional department of Lufthansa, who has signed the deal, says: “Getting a positive message out to young travelers is becoming harder and harder nowadays. Youngsters don’t read newspapers and don’t watch TV, so companies have to reach out to their idols for help and UMEK is definitely a hero for potential customers in our region.”

ihouseuadmin

Recent Posts

Deep, Driving, Unforgettable: Egoton’s New Progressive House Release

With Tanz in die Tiefe, Egoton delivers the perfect soundtrack for the upcoming daydance and…

1 week ago

Mood Therapy releases “Wish The World A Miracle” on JuJu Muzik

https://soundcloud.com/juliangarnett/sets/mood-therapy-wish-the-world-a-miracle-ep-premiere?si=d2c1c5d693dd44ac9c5809a595f14623&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing Mood Therapy debuts on JuJu Muzik with the deep house hypnotiser and ode to…

1 week ago

Award-winning Franco-English duo Greenness are back with brand new single and video “Hilltop” ahead of new studio album “Honeymoons”

This is the band's first release since debut album Sunrooms was launched to critical acclaim in May…

1 week ago

Juan Laya & Jorge Montiel team up with Alex for some Favela-inspired funky disco on “Musa” out on Imagenes Recordings July 18th

  Fusing the Wet Coast influenced disco funk of Juan Laya & Jorge Montiel with…

1 week ago

Fat Tony, Bimini, Melvo Baptiste, Absolute, Wiles + Danny Beard, Tayce, Cara Melle headline the As One In The Park Festival Saturday July 19th

https://www.youtube.com/watch?v=Fo0A0CJhI_4 Returning for its second year to Ealing's Walpole Park on Saturday July 19th, the…

1 week ago

Doug Loch ‘Dark Storm’ – out now!

Doug Loch has truly found his groove with Dark Storm, a track that pulses with…

1 week ago