One of the best tech house DJ’s in the world UMEK, has pointed out that Lufthansa has helped him a lot with his notorious fear of flying.
The Slovenian superstar’s annual mileage with the German airline juggernaut is nearly the same to an average crew member’s. UMEK had said in multiple interviews that despite spending every weekend in the air, he still feel anxious above the clouds: “Trust is a big factor when dealing with fear of flying and I tend to trust Germans for being traditionally meticulous, so my management always requests that my flights are booked with Lufthansa whenever there’s an option. Now that we’ve signed a deal with them, I’m even more convinced that they will take great care of me and I might even start sleeping while in the air.”
The details of the contract were not disclosed, but the deal is definitely a sign that big airline companies are aware of the promotional potential DJ’s have nowadays, especially for targeting younger audience, usually inclined to low-cost airlines. Music superstars have a huge social media following, so they are an ideal choice for ambassadors of more traditional industries such as aviation.
Hannes Steinacker, general manager of regional department of Lufthansa, who has signed the deal, says: “Getting a positive message out to young travelers is becoming harder and harder nowadays. Youngsters don’t read newspapers and don’t watch TV, so companies have to reach out to their idols for help and UMEK is definitely a hero for potential customers in our region.”
Berlin’s Double Major is keeping the energy high and holding on to summer with his…
Producer Tunnel has released the utterly blistering new track, ‘Control’, the first to be lifted…
Detroit-born singer-songwriter Jade LauriAni has returned with the bouncy house anthem ‘Flying High’, out now!…
This December, the tropical paradise of Bali once again becomes the epicenter of global dance…
Toolroom welcomes Martin Ikin, alongside the unmistakable vocals of Hayley May back to the label.…
Perfect Havoc welcomes Manchester’s Bassline Club Vibes alongside New York’s own PS1 for the infectious…