Since 2018, UMEK has produced eight #1 tracks and 46 tracks that charted among Beatport’s Top 100. His label, 1605, launched 13 years ago, is also among the Top 10 labels on Beatport, signing rising talent such as Cosmic Boys, Space 92, and Teenage Mutants.
It’s one of the biggest comebacks any techno artist and label have made in recent years. How did they do it? By combining their 30-year industry experience and talent with data science – something that most of the music industry still sleeps on.
“Let’s get one thing straight: you can’t get to no. 1 without talent and hard work. Data will never replace that,” explains UMEK, then laughs: “But it’s such a great secret weapon to have. My guys at Viberate made me a real stats geek, so while some people are browsing Facebook each day, I’m out there looking at charts and comparing trends. It’s awesome!”
Below is a video that shows how UMEK’s performance started rising once a data-driven approach was introduced.
You can join the next webinar on Tuesday, 22 December 2020, when UMEK and his manager Vasja Veber will demonstrate how to use Beatport analytics to up your Beatport game. More details here.
With ‘We Are Light’, Pedro Barbosa returns not only as a seasoned singer-songwriter but as…
Two iconic dance music labels OneHundred and Spinnin’ team up for the debut of a…
Electronic music artist ADRIANNA has unveiled a breathtaking new live DJ set, recorded at the…
Leicester (UK) born singer-songwriter Ryan Dunn is set to make waves with the release of "Lovin' You' which is…
After making waves with his debut single Himalaya in the Summer of 2024, genre-bending DJ, producer…
Out now, the dynamic four-track EP follows the success of her Kiosk I.D. label debut…
