Why Another ‘Hold On Tight’ – out now!
Why Another’s “Hold On Tight” hits like a jolt of electricity—an indie-rock storm that captures the beautifully messy reality of trying to keep yourself grounded as the world spirals around you. From the very first riff, the band throws you straight into a rush of tension and grit, creating a sound that feels as urgent as it is hypnotic.
What makes the track stand out is its emotional shift: what begins in panic slowly unravels into something more spacious, more introspective, and strangely calming. The band leans into their chemistry with precision, building an atmosphere that feels both raw and cinematic. It’s a song that somehow makes you want to run and breathe deeply at the same time.
The accompanying animated video is the perfect extension of the track’s heartbeat. Its surreal, print-inspired style turns free fall into an art form, following a character who slowly stops fighting the drop and begins to surrender to it. It’s visually stunning, emotionally rich, and pairs with the song so naturally that it feels like the track has finally found its visual soulmate.
