As of today, Armada Music and Robbie Rivera have started their extensive partnership. The Puerto Rican DJ, producer and label owner inked a deal with the Dutch record label, which not only has him join Armada Music as an artist, but also allows his Juicy Music and Juicy Traxx imprints to thrive under the wing of the Amsterdam-based label.
In a career that spans over fifteen years, Robbie Rivera managed to build quite the House music empire. His discography is teeming with acclaimed original productions and remixes, allowing him to be among the first to popularize the sexy Tribal House sound. Having remained among dance music’s elite for years, Robbie Rivera has either remixed of worked with a full range of pop icons and music superstars, including Kylie Minogue, Madonna, Basement Jaxx, Deadmau5, Tiësto, Kaskade, Ferry Corsten, Axwell and David Guetta.
The first Juicy Music release put out under the wing of Armada Music is ‘Your Silent Face’, a deep house production from Robbie Rivera in collaboration with legendary UK band New Order. Mr. Rivera was inspired by the band’s original version from the ‘80s and recreated it for today’s generation.
Robbie Rivera: “My label, Juicy Music, has released singles from some of the world’s top artists for over ten years. I am very happy to partner with Armada for the future of the company. Over the years, I have seen how Armada has become a premier company with tremendous power in the music industry. This partnership will take Juicy Music to the next level with new releases, videos and events. I am very excited to embark on this journey.”
Maykel Piron, CEO Armada Music: “We’re really excited to get this partnership with Robbie Rivera started. We are long admirers of his sound and delighted to have him be a part of Armada Music with his two labels, Juicy Music and Juicy Traxx. This is the start of something amazing and we’re certain that this partnership can further strengthen the already incredible legacy of Robbie Rivera and his two labels.”
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