THIS IS SHIT drop phantasmagoric video for ‘Blue Nine’
THIS IS SHIT are set to return for 2026 with their second album ‘ΛV’ coming on 30th October and like the slanted signs of ΛV (pronounced “lambda V”) that invert and mirror each other, this new record interlocks two aesthetics that were never meant to coexist: rock and electronic music. A formula unique to THIS IS SHIT.
Behind this graphic project with its sharply crafted artistic direction stands composer Loïc Louraco. Driven by the need not to choose between two radically different ways of creating : rock, which he has practiced his entire life, and electronic music, which he explores in parallel, he formed a hybrid creation in 2017: a trio in which he is both producer and principal instrumentalist. And thus sparked the collision between the two worlds.
A signature sound first discovered by audiences through the EPs / (“Slash”) and // (“Double Slash”) in 2018, followed by the album /// (“Triple Slash”), which concluded a first creative cycle in 2020.
After a challenging start to the decade, the artist entered a new writing phase that stretched over several months. Born from improvisations or long nights of production on Ableton, the tracks were pushed to their limits. The sound is more controlled, the album more impactful. For this new project, THIS IS SHIT chose to take production even further by collaborating with Swedish producer Hans Olsson (Division of Laura Lee).
An initial studio session in Paris allowed the three musicians to record, in a traditional rock band setting, guitars, bass, and drums. The tracks were then sent to Gothenburg, where they were reworked by the producer and director as a temporary electronic duo. The collaboration felt natural, and the results fruitful, bringing a unique coherence to this new release. Like a film soundtrack, ‘ΛV’ carries the listener from scene to scene, from emotions to sensations, from celebrations to contemplation, in a continuous, unbroken flow between tracks.
The next single to come from the album ‘Blue Nine’ is more than a song, it’s a signal picked up from our own future, something that survived and caught its breath again. The track steps away from expected formats: it builds in stages, letting electro and rock search for a common frequency before fully locking into sync in the song’s final stretch. A pivotal piece that crystallizes This Is Shit’s hybrid identity.
The phantasmagoric video for the single, directed by INFRAROUGE, ventures into a territory no camera could have reached. Red neons, liquid chrome, architectures that exist nowhere: INFRAROUGE builds a world of its own, coherent down to its smallest details, where photorealism keeps slipping into hallucination. These aren’t effects layered onto real footage, it’s an entire geography, born elsewhere, that never had a filmed version. This beauty has an underside. The real never fully disappears here: it gradually distorts until it becomes almost unrecognizable, like a memory one could no longer be sure of having lived. Between memory and fiction, control and chaos, beauty and ugliness, the video doesn’t try to resolve these contradictions, but to stay right where they vibrate. One certainty remains: what ‘Blue Nine’ shows could never have existed anywhere else.
