Categories: News

DADA LIFE USE GUINNESS WORLD RECORD™ ATTEMPT TO HIGHLIGHT LOOMING FRUIT CRISIS

Bananas make up over half of all fresh produce bought in America – but if a deadly virus currently raging through Asia and now in parts of Africa makes its way over to South and Central America, everyone’s favourite yellow fruit could be in real danger.
 
“We use bananas for everything, seriously,” says Olle Corneer, one half of world famous Swedish electro superstars Dada Life. “They’re on our rider, our fans come to gigs dressed as them, they’ve even on our logo. Imagine if we can’t get hold of them any more, it’s a crazy thought.”
 
Bananas will be the overriding theme of the Swedes’ second official GUINNESS WORLD RECORD attempt when they host their own festival, The Voyage, at the San Manuel Amphitheatre in San Bernadino, California, on July 18TH. Looking to break the record for Most People Dressed As Fruit – obviously bananas – Dada Life hope that behind all the fun, there will be a more serious message.

BUY TICKETS TO THE VOYAGE 2015
 
“Looking after banana farmers is one way that we can help them protect their crops against the disease,” Olle’s partner Stefan Engblom continued. “At the moment they don’t get much money, which means that they can’t properly fight the spread of the Tropical Race 4 disease.
 
“We decided to partner with Fair Trade USA because they make sure that farmers get more money to invest in their crops and in their communities. All the bananas we use at our shows – and it’s a lot for two guys – they’ll all have to carry the Fair Trade Certified sticker. We want to spread the word as well, get our fans involved, make sure that they start looking out for Fair Trade bananas too.”
 
“The Fair Trade Certified logo signifies that your banana was grown according to strict social and environmental standards, and that farmers earned additional money for their hard work,” said Jenna Larson, spokeswoman for Fair Trade USA, the leading certifer of Fair Trade products in North America. “We’re honored to work with Dada Life to educate fans about the power of their purchase, and the Fair Trade farmers behind the peel.”
 
 
Banana Facts:
 
•    Bananas make up over 50% of America’s fresh fruit consumption
•    The annual global banana industry is worth $44.1 billion
•    Bananas are the most traded fruit worldwide, and the fifth most traded agricultural product
•    The US imports approximately 31% of all bananas traded internationally, with the EU importing another 28% – well over half of all worldwide imports
•    Bananas are a key food staple for over 400 million people on the planet
•    70% of the world’s bananas are grown in South and Central America
•    Bananas are currently under threat from the deadly Tropical Race 4 disease which has ravaged farms in Asia and more recently in Africa – http://qz.com/164029/tropical-race-4-global-banana-industry-is-killing-the-worlds-favorite-fruit/

ihouseuadmin

Recent Posts

Szaskia channels feminist icon in new single “GLORIA STEINEM”

Rising pop artist Szaskia is set to release her powerful new single “GLORIA STEINEM” on…

14 hours ago

Rose Ringed’s euphoric, emotional debut album ‘Mylène’ – Out Now on Closed Eyes Recordings

Amsterdam DJ/producer/live artist/drummer/jazz pianist and now vocalist Rose Ringed’s long-awaited, deeply personal 17-track debut album…

14 hours ago

FDTD & Sebi Mono Release Collaborative Single ‘Denying’ via Dirtybird

FDTD and Sebi Mono have landed with their new collaborative single ‘Denying’ out now as…

14 hours ago

NYC Street Artist Alec Monopoly Announces First Ever London DJ Residency at 77

 Website | Instagram  New York City's street‑art icon and pop culture provocateur Alec Monopoly is set to…

14 hours ago

“Piano Dayz”: A Modern Love Letter to Classic Piano House

Tom Brownlow returns to the familiar embrace of Australian imprint Brook Gee Records, delivering "Piano…

14 hours ago

Renzo Zong, J’Ugaz & Harddisk Tap Into Club Energy and Tribal Roots on ‘Komodo EP’

Peruvian producers Renzo Zong, J’Ugaz and Harddisk unite for a new release, unveiling their ‘Komodo…

14 hours ago