elrow’art Debuts Multisensory Event in NY + Announces Line Up For 10 Hour Event
KAOS GARDEN, THE FIRST IMMERSIVE EXPERIENCE OF ELROW’ART DEBUTS IN NYC ON THREE STAGES AT AVANT GARDNER SATURDAY DECEMBER 14
MUSICAL LINE UP AND DETAILS REVEALED FOR UNIQUE MULTISENSORY EVENT
Famed Multidisciplinary artist Okuda San Miguel and Renowned Producer/ DJ Paco Osuna will represent, through avant-garde art and electronic music, their particular vision of ‘The Garden of Earthly Delights’ in an experience where the audience will be part of a great piece of interactive art
elrow and Paco Osuna have curated a very special musical lineup featuring the trendiest DJS from around the globe
For the first time, elrow’art takes over three stages at Avant Gardner
The Great Hall, Lost Circus, and elrow partners with Repopulate Mars for Kings Hall takeover
From 7 pm – 4:30 AM
Tickets available at elrownyc.com
MUSIC LINE UP ANNOUNCED:
CHARLES MEYER B2B JOE POMPEO
DE LA SWING
JEAN PIERRE B2B JESSE COLLASO
Watch ‘What is elrow’art here
Watch elrow’art in progress here
Check out the photo gallery from Kaos Garden in Ibiza here
Following its US debut in Miami at Art Basel on December 6, elrow’art’s Kaos Garden will make its New York debut on three stages at Avant Gardner on December 14. The personal universe of an artist turned into a party is the unprecedented collaboration that is elrow’art. Fashion brand Desigual, global party purveyors elrow, and art collective Ink and Movement come together to develop experiences in which avant-garde art and electronic music become a unique show, and the audiences are key players. The collective behind this collaboration are a group of creatives who propose new scenarios to play, feel, and participate in music and art. elrow’art is a traveling initiative that will be calling in major cultural and entertainment capitals.
Curated by Paco Osuna, from 7PM to 4:30 AM world renowned DJs will provide the soundtrack: Lee Foss, Eats Everything, Latmun, and Jacky plus B2B sets from Jean Pierre and Jesse Collaso, and Charles Meyer and Joe Pompeo, as well as elrow residents Bastian Bux and De La Swing. Lee Foss’s Repopulate Mars crew will take over King’s Hall with its out-of-this-world vibe. The event continues elrow’s celebrated New York residency and provides New Yorkers a one of a kind experience unlike any they’ve had before.
The theme for the New York debut of elrow’art is Kaos Garden. Attendees will witness the reinterpretation of Bosch’s ‘’The Garden of Earthly Delights,” according to multidisciplinary artist Okuda San Miguel and by DJ and producer Paco Osuna. It is a collaboration between the two conceived as a trip through a night that will represent the dynamics of the historic triptych in which we experience and see scenes of paradise and hell. In Kaos Garden, a unique hell will be the starting point. Darkness will represent the night until reaching ecstasy. The paradise will be associated with fun and hedonism with the light of the first hours of the morning in such a mystical and idyllic setting as New York’s magnificent Brooklyn Mirage.
Paco Osuna is the sonic curator and spiritual guide who along with the DJs of the night will select the rhythms that will draw the sound landscape to mark the route from hell to Eden. Okuda’s unique iconographic language of multicolored geometric structures and patterns that have made him one of the world’s most recognizable street artists of today will be on full display, right down to elrow’s signature confetti. He will recreate the surreal, chaotic and multisensory scene of a garden that will unleash emotions and human free will. Skulls of colors that open up at our pace, ships that fly, mountains that take root, birds, unicorns and sirens dancing, are some of the elements that will make up this fantasy in which each attendee will choose their own destiny.
The first edition of this project is sponsored by Desigual. With it the fashion brand fulfills its purpose of supporting the art world and young talents, as well as inspiring to awaken the creativity that we all carry within and become artists.
“I think life is boring if you don’t do things your own way, even if it is not the way or in the order in which everyone expects,” explains Okuda San Miguel about the leitmotiv of Kaos Garden. “For me, chaos is the freedom to choose your own path and have a good time going through it. Let’s do it our way”, dishes the Spaniard, who proposes all to be funny and irreverent in a magical event like the work of art he represents. “This experience is a challenge for me, an opportunity to innovate and do something different, because making music that identifies Okuda, elrow and what I represent, is a challenge because they are three very different concepts but at the same time very connected”.
Desigual is an international fashion brand that was established in Barcelona in 1984. It is famous for the individuality and unique character of its creations, which aim to bring positivity and authenticity to thousands of people who want to express the best version of themselves.
In 2019 Desigual launched Desigual inBeta, a collaborative platform designed for getting out of our comfort zone and reinventing ourselves by looking with no filter, no fear and no creative limitations, with different artists, other brands and ourselves. Desigual inBeta is about experimentation, creativity, excitation, nerves, novelty, learning and proof and Kaos Garden is part of this initiative.
elrow was conceived in 2010 by Cruz and Juan Arnau, the sixth generation of entrepreneurs of the Arnau Family, who also founded the Monegros Festival and the legendary Club Florida 135 in Fraga, Aragón. In 2017, elrow entered into an investment and partnership agreement with Superstruct Entertainment, a live entertainment platform backed by Providence Equity Partners. elrow is the umbrella brand of a series of fully immersive, themed shows, which have become a global point of reference in the field of circus-inspired parties thanks to its perfect mix of the best electronic music with unimaginable scenarios, frenzied performances and outlandish characters.
Hailed as the number one party in Ibiza, elrow also holds lauded residencies in Madrid, London, Dubai and Amsterdam. Additionally, the mighty elrowTown traveling festival has expanded to four cities, including Antwerp, Amsterdam, Edinburgh and London throughout 2019. elrow has consistently broken attendance records and in 2018 saw its most successful year-to-date, with over 2 million people attending 134 shows hosted across 65 cities in 33 international territories – over half of which were sold out.
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About Ink & Movement:
Ink & Movement create cultural projects and manage artists. Ink and Movement (iam) is an art project that has been promoting contemporary urban artists for more than 10 years. Our goal is to spread contemporary art and bring it to the public.
We were at the very beginning of this artistic trend and have experienced the evolution of contemporary urban art together with many of its leading figures. These are artists whose work demands a non-traditional management, fleeing from the established way of doing things.
Okuda San Miguel
“His unique iconographic language of multicolored geometric structures and patterns have made him one of the world’s most recognizable street artists of today. A language that can be found in large murals, buildings, sculptures in public spaces and exhibitions around the world.
In his work, rainbow geometric architectures blend with organic shapes, bodies without identity, headless animals and symbols that encourage reflection in artistic pieces that could be categorized as Pop Surrealism with a clear essence of street forms. His works often raise questions about existentialism, the universe, the infinite, the meaning of life, and the contradictions of society’s false freedom”
About Paco Osuna:
“With a career spanning more than 20 years, Paco Osuna is one of the most renowned artists in the industry. His creativity and relentless search for new forms of expression have seen him perform at clubs, events and festivals of great national and international prestige.
His use of technology and the constant search for innovation through it has led to the development of his own musical trademark, coating the purest techno sounds with his most characteristic fibers: deep, dark and imaginative beats, always accentuated by his creativity.”
A platform for top international artists to collaborate creating innovative works where contemporary art, electronic music and the audience are the key players. elrow’art is a global project that will reach the world through events in major international cities, a collaboration of elrow and Ink and Movement to connect artists and audiences through unique experiences.
About Avant Gardner:
Avant Gardner is the epicenter of New York City entertainment. The 80,000 square foot venue complex occupies an entire city block of industrial Bushwick, containing a compound of stages and full-service event spaces. Avant Gardner’s diverse calendar celebrates community and culture, offering an endless range of experiences highlighted by the space’s unrivaled audio visual features. The vast complex includes The Brooklyn Mirage, The Great Hall, The King’s Hall and The Lost Circus, all serving as individual locales, or combined to make Avant Gardner the second largest entertainment venue in Brooklyn.