Categories: Singles

Enigmatic producer Alvin Whitte drops debut single “What Is Love” on Valentine’s Day

Anonymous producer Alvin Whitte is making his musical debut with the release of his new single “What is Love”, out now via Proximity.

While audiences may not be familiar with the enigmatic artist just yet, they will be sure to recognize the irresistibly catchy track that inspired Alvin Whitte’s version. A slick rework of Haddaway’s iconic 1993 club hit of the same name, “What Is Love” pairs elements of vibrant house with pitched down vocals and driving basslines, resulting in a dancefloor-ready groover.

With support from tastemaker label and electronic YouTube channel Proximity, “What Is Love” is the first of many singles to come from the mystery hitmaker, who is set on reviving timeless Billboard Hot 100 songs from previous decades with a modern spin.

Aptly released on Valentine’s Day, Alvin Whitte’s “What Is Love” is destined to strike a chord with both fans of the original and a new generation of dance music lovers around the world. 

Email

ihouseuadmin

Recent Posts

Drela & Stonebwoy Set the World Ablaze with ‘DEM DEAD’

From the jump, “DEM DEAD” slaps with the kind of energy that says, “We’ve arrived…

4 days ago

Artist Spotlight: SHARE

By now, DJ SHARE, aka Sharon Pieksma from Rotterdam, is anything but a well-kept secret.…

4 days ago

Jamie Jones Returns to His 2010s Sound for Exclusive London Gig

Following a sold-out Paradise show at UNVRS Ibiza, Jamie Jones is pulling out something very…

4 days ago

Darco teams up with Yamagucci for In Rotation Debut “What The F*** Is That”

Following a string of critically acclaimed career releases on the likes of Diynamic, Madorasindahouse, Maccabi…

5 days ago

Duckworthsound & Dread MC Drop One of the Year’s Most Anticipated UK Bass Anthems ‘Mind Body Soul’

UK bass titans Duckworthsound and the Dread MC have joined forces for what is undoubtedly one of the…

5 days ago

Jason Herd x Katherine Ellis ‘Love Me Harder’ Bohemian Disco

Jason Herd x Katherine Ellis ‘Love Me Harder’ Bohemian Disco Having recently released on top…

5 days ago