Lauren Mayhew returns to the release radar with ‘Boys’, her first release of 2021 featuring production courtesy of New York City-based DJ/producer INViDA. The latest from the duo follows up ‘Lies’, their collaborative endeavor released alongside L.A.-based singer/songwriter Kymber McClay at the tail end of last February. The new tune also directly succeeds Mayhew’s ‘We Are Home’ featuring Moroccan talent Mariline from early August of last year. Out now on Tipsy Records, ‘Boys’ is available to listen to across all streaming platforms.
‘Boys’ immediately kicks off with a punch, featuring Mayhew’s commanding vocal alongside a propulsively driving beat. The catchy rhythm is quickly introduced into the space, accompanied by hefty, in-your-face basslines and warbly synths. A wholly inclusive, quintessential party anthem, the track audibly evokes a sensual playfulness, effortlessly enticing the listener with each passing second. Primed with the dancefloor top-of-mind, this exhilarating four-on-the-floor rinser is a certified hit.
“Shooting this music video was quite the undertaking! As an independent artist, your first thought is always, ‘how am I going to pay to make my vision come to life?’ I was lucky to get amazing sponsors like Ultimate Ears, Bryte Life, Peasok, and Made In New York Pizza. I drew from all of my resources, including my gracious, reality-TV, celeb friends, amazing designers, and a team who was as dedicated as I was to see this video come to fruition. The track itself was inspired by Tiesto’s song, “Boom.” I had been playing it during my DJ club set and it always set the crowd on fire. I decided to create something like that to get crowds on their feet.
In terms of working with INViDA, he is a dream. He’s collaborative, open-minded, and an amazing producer. But beyond that, he’s also my dear friend, and I am so proud of what we have created together. I couldn’t have done it without him!”
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