ThiDaniel - Purple

Rising singer/songwriter/producer ThiDaniel shares the new video for his single, "Purple," off his debut Lilac EP out this fall, which was executive produced by Tricky Stewart (Rihanna's "Umbrella," Beyonce's "Single Ladies,” Frank Ocean's “Novacane”). The video was directed by Lauren Dunn and seductively chronicles a fiery relationship set to the backdrop of the stunning deserts of California.

"Purple" showcases ThiDaniel's undeniable ability to create insatiable music, of which caught the attention of the seasoned Tricky Stewart. "Daniel's music reminded me all over again why I started making music! He without question was put on earth to make music and I believe I was chosen to help him deliver it," says Stewart. It's hugely notable for a newcomer to be highly respected and working with someone of Tricky's caliber and he only began less than 2 years ago.

"'Lilac' has been an exploration of colors and collaborating with Tricky is a reminder that when the hues resonate at a high level of vibrancy anything is possible. Trick really put me on, beyond just the storytelling and the sonic vibes, but as a way to get myself together. I never had to change anything, just dive further into my own voice…" – THIDANIEL

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