SoundCloud Announces $15M in Direct Investment to Support Creators During COVID-19

SoundCloud Announces $15M in Direct Investment to Support Creators During COVID-19

New Wave of Initiatives Rolled Out Today via Letter from Kerry Trainor, CEO

April 1, 2020–SoundCloud, the world’s largest open audio platform in the world, has announced accelerating a series of new initiatives and over $15M in direct investment to support creators on SoundCloud during this difficult time.

  • New direct fan-support button for all creators.
    A simple button for SoundCloud profiles connects fans with a creator’s preferred way to receive direct fan support including Kickstarter, Patreon, Bandcamp, Paypal and more.

  • $5M in free promotional support for all creators to drive more plays on SoundCloud.
    For the rest of 2020, SoundCloud is giving away all of our Promote on SoundCloud inventory. Creators can tag their SoundCloud uploads #GetMorePlays and the company’s editorial team will select up to 5 artists per week to feature with promotion.

  • Immediate launch of Repost by SoundCloud, a new marketing and distribution service.
    Independent artists who want to take their career to the next level can now access professional marketing and monetization services plus industry-leading distribution features. Repost by SoundCloud is available to everyone, no play count thresholds.

  • $10M artist accelerator program to support independent creators’ career growth.
    SoundCloud is committing $10M to help fuel the careers of independent artists upstreamed from Repost by SoundCloud into our artist services offering, Repost Select. Creators can apply here.

Read the full letter to SoundCloud’s creator community from SoundCloud CEO, Kerry Trainor, here.

The new series follows the roll out of the company’s first wave of creator support–our partnership with Twitch, 50% off SoundCloud Pro Unlimited, a resource guide and weekly creator office hours with our artist relations team–to help with the impact creators are facing.

About SoundCloud

SoundCloud is the world’s largest open audio platform, powered by a connected community of creators, listeners, and curators on the pulse of what’s new, now and next in culture. Founded in 2007, SoundCloud empowers the world’s audio creators with the best tools, services, and resources to build and grow their careers. With over 200 million tracks from 25 million creators heard in 190 countries, what’s next in music is first on SoundCloud.



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