Directed by Jon Conklin and produced by Devon James Stewart, “The Natural” video captured each artist on a green screen then digitized footage so that it reacts with the audio.
The digital effect is modeled after a piece of hardware called the Rutt Etra Video Synthesizer. Designed by Steve Rutt and Bill Etra in 1970, it was the first ever device of its kind that allowed you to manipulate video rasterization with audio signal.
For this video Conklin recreated the effect digitally, using the track’s bassline as the visual and sonic touchpoint so that video signal breaks up into scan lines and pulses every time the bass note hits.
Singaporean producer and DJ MYRNE returns with Field EP, a thoughtful four-track release on This…
Nikki Ambers is back and sparkling brighter than ever with “I Believe”. From the very…
Toolroom proudly welcomes Ferreck Dawn onto the label with his infectious new production ‘Serious’. Known…
HASKELL returns to Uprise Music with Rock The Rhythm, a collaboration with Montreal-via-Atlanta vocalist and…
Rising pop artist Szaskia is set to release her powerful new single “GLORIA STEINEM” on…
Amsterdam DJ/producer/live artist/drummer/jazz pianist and now vocalist Rose Ringed’s long-awaited, deeply personal 17-track debut album…