Collabhouse’s ‘CAMPAIGNS’ feature promises to be a game changer for music promo
Music promotion platform Collabhouse today unveiled their eagerly anticipated new ‘Campaigns’ feature.
The online marketplace tool allows music makers to connect directly with content creators for bespoke music promo campaigns across social media channels including TikTok and Instagram. For their part, content creators stand to reap the benefits of a new stream of revenue and easy access to the pre-cleared international music industry with high quality music in every genre.
The rise of social media content creators – and their increasingly pivotal role in breaking tracks into the wider global consciousness – is something that Collabhouse has placed at the heart of its mission to disrupt and revolutionise the music market, as Chief Marketing Officer Andy Berendsen explains:
“Influencers are shaping the future of music marketing, and with ‘Campaigns’ they have a platform designed specifically for their creativity. The ‘Campaigns’ feature makes it easier than ever to work with top artists, drive engagement, and be part of something bigger in the music industry.”
Content creator Ida Celine (@idacmusic) agreed, adding: “Music and content go hand in hand, and Collabhouse just made it easier for creators like me to work directly with artists. I love the challenge of making something unique, knowing that my creativity can help push a song to a global audience!”
The proof of how successful a Campaigns feature could be is already out there. DJ Mag Top 100 stars BEAUZ beta-tested it last year for their hit single ‘Lick It’ and the results made them completely re-evaluate their relationship with the traditional music release model.
Using targeted creator partnerships to tap into TikTok’s ‘ravetok’ scene, the duo achieved a 300% increase in streaming figures (5.7million), a 650% increase in the amount of video creations using the single (73,000), and an incredible 750% increase in the amount of engagement with the track across social platforms (53 million interactions).
“Working with Collabhouse has been an absolute game-changer,” admitted one half of the duo, Bernie Yang.
“At first, we turned to Collabhouse to release tracks that didn’t quite fit traditional labels. But to our surprise, those tracks ended up outperforming our previous label releases. Looking back, it’s clear why: what we put out through Collabhouse is our pure, unfiltered sound, the music our fans connect with most because they can’t find it anywhere else.
“On top of that, Collabhouse’s influencer campaigns consistently provide a major boost, perfectly aligning with today’s music landscape – where social media and content drive discovery.
“We’re incredible proud that our top two tracks on Spotify were released through Collabhouse. And shout out to their staff team, Riccardo and Marko for always being there with us.”
To celebrate the launch of Campaigns, Collabhouse are inviting content creators to use three new tracks on the platform: Naak’s ‘Feeling My Way Out’, ‘Neglect’ from Dreamkiller, and ‘Ocho’, a co-production from KEVU and BEAUZ, with a huge €5,000 prize fund at the ready for creators whose content impresses their in-house marketing team.
To enter, visit www.collabhouse.com/promotion/creator-competition. Create a Collabhouse account, pick a track, create a video, then post and tag using #CollabhouseCompetition. Entrants are free to create and upload as many different videos as they like, with each one counted as a separate submission. Entries must be submitted by April 10th, and the judges’ decision is final. For full T&Cs visit the www.collabhouse.com.
