INTERVIEW: I AM
Prepare to embark on an immersive voyage into the world of house music as DJ/Producer I AM reveals his latest single, ‘TTT.’ I AM’s love for a diverse range of music is palpable in every beat. While dance and electronic genres serve as the foundation of his style, he masterfully blends pop and electronic elements, ensuring an electrifying performance each time he takes the stage. The bold, gritty, and iconic sounds he delivers align with his ultimate mission: to lead people to genuine happiness through the power of his music and performances.
‘TTT’ is a symbol of unwavering dedication and passion, six years in the making. This multi-sectional house masterpiece extends an invitation to listeners to explore their inner strength, foster self-belief, and navigate uncharted territories. Within the rhythm’s pulse, I AM offers an exploration of emotions and a promise of undiscovered horizons.
We sat down with I AM to learn more about his new single ‘TTT’, why he makes music and what’s made him the DJ and producer he is today. Check it out below!
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Hey I AM, welcome to IHOUSEU! How are you doing today?
I AM Amazing (get it… lol). Thanks for this opportunity!
Your latest single “TTT” is described as a track that represents dedication and passion, with six years in the making. Could you tell us more about the creative process behind this single and what inspired its long gestation period?
The band OAR has a song called ‘crazy game of poker’, and Kanye West did that full vid of his album ‘my dark beautiful twisted fantasy’, both those made me wanna create a long inspirational song, but with my original electronic twist.
I used to take driving trips from Michigan to California, and along the way I would see such beautiful inspirational sites, meet amazing people and also see the hardships we all are trying to get passed. It took a few rounds to get the song to where it would be complete, I guess the last step was my own voice. I thought if I had the chance to say something to the whole world, what would I say? Well…now the whole world knows what I think of them.
Why do you make music?
To inspire.
The song “TTT” is said to offer listeners a chance to find their inner strength and believe in themselves. Can you elaborate on how you intend to convey this message through your music?
Hope is meant to be fun. Music is meant to pull out emotions we never have experienced or forgot about. The words we hear put us on a path, and the path I wanted to put people on was their own truest path. I wanted to remind them that each person in the world is beautifully and wonderfully made.
Your digital presence, particularly on TikTok and Spotify, has grown significantly, with millions of views and streams. How do you navigate the digital landscape as an artist, and what role do these platforms play in your career?
I believe that technology (if used responsibly) can bring the whole world to a level of understanding where we can all live in peace through positive expression. I’m a hardcore optimist (cause I’ve seen the bad in the world, and know it can be fixed, just takes a bit of work on everyone’s part (community)). I’m no savior, just a man trying to remind people of the greatness they have in themselves and it’s ok to have fun without drama.
“TTT” seamlessly blends dance, electronic, and pop genres in your music. Can you share your creative process when merging these diverse elements, and what do you believe sets your sound apart?
Honestly, I just made it. That’s how I create. I don’t second guess myself or my art.
Who are your biggest influences?
Humans/artists/influencers.
Fans can anticipate three more tracks from you before the year ends. Could you offer a sneak peek into what listeners can expect from these upcoming releases?
Dance, Womp Womp and Affirmations.
As an artist, what are your aspirations for the future? Are there specific festivals you dream of headlining or artists you hope to collaborate with?
I want to headline all the big festivals (worldwide), I didn’t get in this to not be great. And artists I wanna work with? Too many to list, we will know when the time comes.
Can you share a memorable moment from your career that has had a profound impact on you as an artist?
I hit a wall (metaphorically). One day I just realized it’s all on me. My Parents would say ‘just do it’, so here I AM, doing it.
Finally, what message or advice do you have for aspiring DJs and producers who look up to your journey and accomplishments?
- Be yourself (you’re enough).
- Let every artist inspire you.
- Learn, plan, and share.(repeat)
Stream ‘TTT’ below:
